Free Video Reveals The Truth About Digital Marketing Today & How Nothing Matters But Getting You New Clients & Customers
We believe in exponential growth for every business owner and entrepreneur with an intense desire to lead their industry.
We make this happen by executing targeted digital marketing campaigns for growth-minded entrepreneurs and business owners looking to get to the next level.
We only work with action-takers, who are ready to dominate online and that’s why we are Denver’s Premier SEO & Digital Marketing Team.
Don’t listen to us – Our clients say it better than we ever could.
We have a ton of reviews, but this is the one we are the most proud of!
Read below and you’ll know why.
Targeted Laser SEO is a Santa Rosa SEO company. Although we are not headquartered in Santa Rosa, we are a professional SEO company that is proud to service the Santa Rosa area and provide SEO services to Northern California as a whole.
We’ve been around for a while now and have helped DOZENS of companies increase their SEO and consequently boost business exponentially.
If you don’t believe us, you can take a look at some of our case studies by clicking the “Case Studies” tab at the top of the page.
Or simply give us a call – we’ll be happy to chat during a free consultation.
How Does SEO Work?
Well, first let’s think about it like this:
You’re here on this site, right?
You probably searched “Santa Rosa SEO,” “Santa Rosa online marketing,” or maybe “best Santa Rosa SEO.”
So, just the fact that you searched for those things on Google and landed on our site proves that SEO works.
SEO stands for Search Engine Optimization.
It’s essentially the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
In simpler terms:
You do everything you can to be at the top of the Google rankings so that when people search online they go to your website.
So by strategically creating this webpage with particular keywords, I was able to get this website near the top of the Google rankings so that people like you would click on it.
And I’m almost positive that SEO can help you
Increasing your SEO is essentially like hiring a salesman that will work for you 24 hours a day.
Remember this overly-energetic salesman for the ShamWow (does that thing even exist anymore?)?
Yeah, if you’ve got good SEO it’s like having someone like him working for you 24/7. Not a bad deal.
There’s always going to be people searching on Google for businesses (like yours) that can solve their problems or make their lives easier through products and/or services.
If you’re not capitalizing on the thousands (or potentially tens of thousands) of the locals that are searching on Google, then you’re REALLY missing out
“Okay, I understand the value of SEO. But how does it really work?”
The answer to this question is complex, but important:
It works by proving to Google (and other search engines) that you’re the best fit for what people are searching for.
Here’s where I’ll get into a bit more detail:
Google has a detailed algorithm based in intricate mathematical formulas (that are nearly impossible to fully understand as they’re constantly changing) that determines one main thing.
The algorithm is used to determine which website should rank best for each Google search.
To increase SEO you have to do this:
You must work within Google’s algorithm to try to convince Google that you’re the best site out there.
Think of it like figure skating:
During a figure skating competition, the competitors are judged on a bunch of different categories. You earn points in each of those categories.
FYI I have no clue how figure skating actually works so cut me some slack.
The ground routine is considered a category.
Jumps are another category.
Jumping spins are another category.
In couples figure skating throwing your partner up in the air and catching them is another category.
You get the idea. There are a lot of categories to earn points.
But not only this:
Certain tricks have the potential to earn more points than other tricks. For example, a triple axel will earn you more points than doing a double axel.
What does figure skating really have to do with SEO?
Just like judges for figure skating score the competitors based on different categories, Google does the same thing.
Google judges you based on the quality of your website.
Google judges you based on how many people visit your website.
Google judges you based on how long folks stay on your website.
Google judges you based on the “keywords” you have on your site.
Google judges you based on how many “backlinks” you have.
Again, you get the idea. There are a bunch of different categories.
And some categories are worth more than other categories.
Getting the Perfect SEO Score
Just like figure skating, with SEO your goal is to get the perfect score with Google.
What’s the perfect score?
Being ranked number one.
But how do you get the perfect SEO score?
Below are 3 tips to increase your SEO
1. Publish Killer Content:
This is the best way to increase your SEO. By publishing killer content (that your targeted audience wants to read or watch) you’ll quickly become an authority to Google.
If it’s great content, other businesses or bloggers will link to it on their site or on LinkedIn (which generates backlinks).
If it’s great content, folks will spend a lot of time on your site digesting the content (which increases dwell time)
Make sure the content is loaded with relevant keywords so that Google’s algorithm will be able to easily identify it.
2. Optimize Your Website
If your website is hard to navigate, aesthetically unpleasant, and visitors are confused trying to figure out where to go, then your SEO is going to take a hit.
Your website needs to be clean, simple, engaging, and clear. It also needs to load quickly.
When someone visits your website, they should be able to immediately have an idea of where to click in order to get the information they need.
There shouldn’t be any faulty links.
It should be engaging with different types of content – articles, videos, images, etc.
Lastly, it should be optimized with keywords and integrated with Google My Business to ensure local optimization.
3. Optimize for Mobile
Most people are searching on their smartphones nowadays.
Whenever they want to research something, look for a product or service, or even make purchases, often the first thing they will do is pull out their smartphones.
Not only this, but Google has moved to a Mobile-First Index. This means that your mobile website is the primary website that Google uses in its algorithm. Google used to use the desktop version of your website first, but that’s no longer the case.
Make sure your mobile website loads quickly. Don’t hide information on your mobile site (again because Google uses a Mobile-First Index now).