6 Step Plastic Surgeon Marketing Checklist for 2018
You already know this:
Plastic surgery can be a pretty lucrative business… Actually, very lucrative.
If you’ve got loads of new clients coming to you each month, you might be making over 7 figures each year.
But… if you don’t have new clients walking in all the time? You’re probably frustrated and very stressed out.
The goal? More clients for your plastic surgery practice.
And today I have something that will give you the tools to systematically start seeing an increase in clients:
A six-step cosmetic surgery marketing strategy checklist to get new clients in the door in the next 14 days.
You might be constantly thinking:
“How do I grow my plastic surgery practice?
“What are some plastic surgery marketing ideas that I can use to grow my business?”
“How do I implement plastic surgery SEO so more potential clients will know I exist?”
This article will walk you through all things marketing for plastic surgeons, how to grow you plastic surgery practice, and how to promote yourself as a plastic surgeon.
The market for plastic surgery is huge.
There’s no reason you should be cold-calling or frantically emailing people to generate leads.
Your website should be doing most of the work for you. It’s not some sort of online business card. Rather, it should be a streamlined, plastic surgeon marketing machine.
And, if your website is built correctly by integrating the proper keywords and engaging content, you won’t have to worry about typing into google “SEO for Plastic Surgeons” anymore, since your website will be organically building that SEO on its own.
Here’s what your website needs in order to convert leads and generate loyal clients.
When Someone Visits Your Website, The First 15 Seconds Make Or Break It…
According to data by Tony Haile of Chartbeat, you’re lucky if you get 15 seconds to capture someone’s attention on your website.
Just 15 seconds…
And if they can’t figure out where to click or what to do on your website in the first 15 seconds, they’re probably going to exit out and go to a competitor’s site.
Make It Easy – Above The Fold
The 2 most important things…
1) How visitors can benefit from your plastic surgery practice
2) What next step is for visitors to become customers of your plastic surgery practice
… need to be above the fold!
What does “above the fold” mean? Look at the image below.
When someone first arrives at your site, whatever they can immediately see (without scrolling or clicking on a link) is considered “above the fold.”
So have a button that says “Free In-Person Consultation” or have the main images on the front page be “Before and After” images (i.e so people can actually SEE how they’ll benefit if they go to you).
No one can schedule an appointment when they can’t figure out how to reach you. On every page of your website, there should be your phone number, your physical address, and your email address.
Bottom Line: Have a Call To Action (free consultation, schedule an appointment, etc) and easily digestible information about how the visitor can benefit from your practice on the top of your homepage.
Does this look familiar?
No matter where people are, they’re on their cell phones.
Whether at home, at the gym, at work, or in the middle of the street…
Do you want to know the most important thing I’ve learned in my years and years of digital advertising?
Getting found on local, mobile searches that are being done thousands of times each day (on cellphones) is the key to your success.
Most people are searching on smartphones…
And not only is everyone using their smartphones, but…
So if someone types in “plastic surgeon near me,” and you don’t show up?
You’re missing out on 88% of those people taking action (which equals lots and lots of money).
After People Hit Enter on Google, They IMMEDIATELY Look at the Maps Results
You can see in the image above that Organic Map Listings has the most red area, which means means that the most clicks are on the Google Maps Results.
People will look on the Google maps for the plastic surgeons that:
- Are closest to their location
- That have the best reviews (I’ll get to this in section 4)
You have to find a way to get on the Google Maps Results.
Your First Digital Advertising Campaign Should Be Getting On Google Maps Through AdWords Express
If you’ve never done digital advertising before, then this is the place to start.
It’s actually pretty easy to implement. There’s something called AdWords Express. This allows you to place advertisements within the Google Maps results.
You’ll show up at the very top of the list
You can see how it works in the image below.
And it’s not that hard.
It’s a 99.99% proven way of generating leads.
Bottom Line: You need to be found on the Google Maps Results, so consider doing a Google AdWords Express Campaign.
[Click Here to Learn How to Set Up a Successful AdWords Express Campaign in Less than 30 Minutes]
Not my best headline, but you get the idea.
People want to see video nowadays when they go on a website or check out social media.
And oftentimes creating a 60 second video is clearer and more concise than writing out pages and pages of information.
Not only that, but you can grab some testimonials from your clients – they’re your best salespeople anyways.
And when potential clients see other happy customers that look GREAT, they’re going to be more inclined to take action.
While this video below is pretty stiff, you’ll get an example of a plastic surgeon marketing video.
Think about adding video to the homepage of your website, your blog posts, your social media, and more.
Bottom Line: Add video to your website, social media, and more.
[Click here for a video checklist you can use in your next marketing video production]
Just one or two bad reviews can steer dozens of potential clients away.
92% of people read online reviews and 88% of people trust those online reviews as much as personal recommendations.
If your competitor has 1) more reviews than you do, and 2) better reviews than you do, then they very well could be taking a lot of your business…
Simply put, bad reviews are costing you money.
So here’s what you need to do to manage your online reputation and generate more reviews:
- Make sure to comment on any reviews people leave for you, either positive or negative
- Reach out to your top 20-50 customers individually and ask them to leave a review. Make it really, really easy for them to say yes.
- Integrate a Review Generation Software (insert link) that can automate feedback requests through a text message to your customer. This is 78% more likely to get opened than a feedback request via email.
- Ask for reviews through a social media post
- Add a link to write a review in your email signature
- Add a button to your website
Bottom Line: Manage your online reputation through Google My Listing.
You may not have been expecting this if you were searching on Google for a cosmetic surgery marketing agency or cosmetic surgery marketing trends.
But this could have more impact than you think.
If you get out in the local community and do seminars and informational talks on plastic surgery that are free to the public, or team up with local charities, or sponsor a youth sports league (cough cough with lots of soccer moms cough cough) that could get you a couple of clients each month. Or maybe even more than that. Getting your name out there won’t hurt anything.
Bottom Line: Get out in the community and give local presentations about plastic surgery.
Patient and Client Follow Up:
Often the quickest way to increase revenues is to sell more to your existing base of clients with automated emails and text messages, you can set this on autopilot to reach back and make offers to your existing clients.
Using an automated appointment setting service will make it easy for you, your staff, and your patients to make and keep appointments. Additionally, by leveraging this automation you can allow your clients to reschedule without having to call.
Providing constant, fresh, and interesting content to your potential patients will remind them that you’re in business to help them.
Write about how you can help them solve their problems. Ease their pain. Make life easier. Answer any questions that often are asked. Keep growing your automated email list because this is a great and easy way to attract new and existing patients.