Like anything, you must have the right foundation to do well. We’ve found that most local business owners’ websites lack a solid foundation and are not built to perform well.
Hands down, the most important thing this year is to be found locally when someone searches for your service or product on their mobile phone.
When looking for your firm or agency to help with your local optimization, make sure you find the right fit.
When someone today is shopping in Denver Colorado and they want to find a place to go they pull out their phone and search for places to eat, places to shop, and all sorts of other things.
If your local business doesn’t have a quality mobile optimized web site then you are leaving massive amounts of money on the table.
Here are five things you can do to turn these mobile searches into calls and customers for your business.
Get a Mobile Optimized Landing Page
60 percent of small businesses do not even have a website. The mobile landing page is especially important because this is where your customers will decide if they want to purchase from or travel to your business. When people are out searching for a business on a mobile device they are ready to spend money right now. They want to find the best places nearby to do it and if you have a great mobile web page that ranks highly in the search engines then you will be rewarded with an increase in sales from this urgent and targeted traffic.
Simplify Your Landing Page
Do not put long sales copy on the mobile version of your website. The landing page should be crisp and clean and only have the three or so essential points that you think would make a person want to spend their money at your business. Keep all headlines short and to the point. This will reduce frustration with customers having to scroll down to see what you have to offer. This is also a factor used to rank you in the search engines. Try to improve your sales copy by writing your landing page text on your phone. Then you will be able to see how easy it is to fit what you want to say onto the screen and how easy it is to navigate.
Increase Page Loading Speed
Not only do the search engines treat slow load speed as a ranking factor but customers find it particularly annoying. Simply put, if your mobile site is slow, the customer will move on to another one and you will miss out on a purchase. You should also make sure that your mobile load speed matches that of your desktop load speed. Just because the main page is doing fine doesn’t mean that the mobile site is doing well too.
The rate at which visitors leave your site continually rises from 13 percent at 2.3 seconds of load time to 58 percent at 10 seconds of load time. Keeping the speed of the mobile landing page as fast as possible is essential to retain potential sales leads. Mobile loading speed also affects conversions. If you increased your loading speed by just one second your conversion rate would increase by 23 percent.
When your page loading speed slows to around 4.5 seconds your conversion rate will drop to less than 1 percent. The worst part is you may never realize the vast amount of customers you are losing as they will simply purchase somewhere else or walk into another business and be gone.
Want to see how your website does for page load speed and overall mobile friendliness? Then click here to see.
Have a Clickable Phone Number
88 percent of customers use their mobile devices to find local businesses. Half of these searchers then visited a local business within a day of their search. Customers want clickable phone numbers on the web page and over half of searchers will not call your business if they have to manually punch in your phone number to call. That’s a huge amount of conversions to miss out on by a simple fix so make sure that your number can be clicked on to call.
Ask For the Sale
Always include a strong call to action on your mobile landing page. Since you already have a potential customer warmed up and ready to buy something you can afford to go against the grain of more traditional marketing methods and push for a call to action early. When asking for a particular action make sure it is in the form of a button and not a link. This fits in with what people are already used to doing on their phones. They push buttons for everything else, why not to book a reservation at your restaurant, or make an appointment at your office, or get directions to your store? Demanding that customers take action will pay big dividends in your mobile marketing world.
The importance of having a mobile website in the year 2017 cannot be overstated. Making sure that it is as fast as possible and contains clear and effective copy to convert searchers into buyers is essential. With these tips you should be well on your way to increasing your business’s bottom line. As your Denver SEO experts, we’re here to help you win online and grow your business. Don’t hesitate for a second to let us help you win online.
Get Help With Your Digital Marketing & SEO Here – > https://www.targetedlaserseo.com/