27 Things You Need To Do To Optimize Your Shopify SEO

27 Things You Need To Do To Optimize Your Shopify SEO


Shopify SEO is different than regular SEO:

Although you’d think you could optimize Shopify’s SEO just like any other website, that’s not entirely true. There are some differences.

But although there are some differences, that doesn’t mean it has to be difficult and overly-complex.

You can still increase Shopify’s SEO just like any other page if you know what you’re doing.

You don’t need a Shopify SEO expert or expensive Shopify SEO plugins.

This article will give you the 27 things you NEED to do to optimize your Shopify SEO.


Setting Up Your Shopify Site


If you’re about to set up your Shopify site, then follow the checklist below to make sure that you’re SEO is optimized from the very beginning.

Even if you already have your Shopify site set up, go back through each of these steps to ensure that your SEO isn’t being bogged down due to ineffective setup.


1. Make sure you’re buying/installing the right theme


How quickly your site loads is really important for SEO.

Nowadays, if your website takes longer than 3 seconds to load then over 40% of folks will leave.

Google is smart. And if folks are leaving before they even get to your website then your SEO will be negatively affected.

You have to make sure you pick the right Shopify theme.

Some load faster than others.

So here’s what you need to do:

Go to a site like Web Page Test or PageSpeed Insights, and then take the theme URL you’re thinking of using and run it through their algorithm.

These sites will let you know if the Shopify theme loads quickly or slowly.

You’ll get something that looks like this:

Make sure that the result of this test is at least “Good” – I’d say anything over 75/100 is decent and could be used. But it’s best to shoot for something over 85/100.

Right now I’m really keen on Codazon’s Fastest theme – it has a 97/100 Google loading speed, it’s relatively cheap, and it has great reviews.

So with Codazon you’ll still get good functionality and a beautiful site without sacrificing speed.



2. Upload a robots.txt file so bots can crawl your site.


When you’re setting up your Shopify site, make sure you upload a robots.txt file so that you can have bots crawl your site.

You might be wondering what a robots.txt file is:

No, it’s not an actual robot crawling or dancing around your site…

It’s a bit of code that communicates with Google and other search engines.

It tells the search engines where they’re allowed to visit within your site and what they’re allowed to save.

Think of it like this:

If you accidentally have the wrong instructions in your robots.txt file, you could be telling Google to not look at your site…

And if Google isn’t looking at your site, then it’s not indexing your content and as a result your SEO will basically be nonexistent.

I can’t get into all the details in this article on how to go about adding a robots.txt file to your site, but…

When you submit your robots.txt file make sure to “Allow everything and submit the sitemap”


3. Validate HTML and CSS.



        Sorry for all this technical stuff.

        This one’s pretty easy though:

Essentially it’s just making sure that your HTML and CSS code complies with the standards (which it should).

If your code does not comply with regulations then your site will most likely load much slower.

All you have to do is go to this site and put in your web address and it’ll let you know if your HTML and CSS is up to code (“up to code”… – did you catch the pun?).


4. Upload a XML sitemap to let Google know all the cool stuff on your site


Okay, I know this article is starting out with a bunch of very technical stuff, but bear with me.

An xml file with site map, when uploaded to your webserver, enables all search engines to crawl your site, take a look around at what you have to offer, and then use that information when ranking your page.

So the more information you give Google, the faster and more efficient it can determine when you make changes to your website, add new content, and more.

And if Google knows exactly what’s on your site, and is able to determine that it would be useful, then you are more likely to get ranked higher (aka increase your SEO)

You can use a site like this to create your XML sitemap.

5. Install Google Analytics.


Most of you know about this. Well I hope you do…

Don’t underestimate the power of Google Analytics for SEO.

Here’s why Google Analytics for you Shopify site is so good:

Once integrated, Google Analytics will show you all of this information.

  • Organic Search (SEO)
  • Paid Search (PPC)
  • Social Media
  • Referrals (Backlinks)
  • Direct Traffic

It’ll let you know whether or not folks are coming to your site from mobile devices or from desktop computers.

Essentially, Google Analytics will let you know how well your SEO is doing – what is working well and what isn’t based on a bunch of different metrics.

It also only takes a couple of minutes to set up, so even if you end up not using it you won’t have to waste a bunch of time.


6. Purchase an SSL certificate and upgrade to HTTPS.


If you don’t know what HTTPS is vs. HTTP, I’ll explain it all below:

HTTP or HTTP is simply what goes before your website’s URL.

HTTPS is essentially a more secure version of HTTP, as the communication between the browser and your website are encrypted.

That’s why next to the https:// you see a padlock.

To set this up you’ll need to buy an SSL Certificate in order to transfer your HTTP to HTTPs.

You can get your SSL Certificate by going to a website like this.


7. Download Yoast so you can optimize almost everything SEO-related directly through their dashboard


Most people consider Yoast to be one of the best SEO plugins you can get.

And it’s definitely a great resource (not to mention they have a free version):

It has built-in content analysis to determine what’s missing from your content, description management, managing duplicate content, meta keywords tools, XML sitemaps, social features to make it really easy to integrate with social media, rich snippet optimization and previews, and a lot more.

It takes a bit of time to get used to the panel, so you can check out this guide to get you started on using Yoast.



8. Minify code (CSS & JavaScript)


If your code is overly complex and long, then your site will load much more slowly.

Google will take a look at your site and not be happy with the code, and consequently rank it lower.

But you should be really careful when minifying code.

Sometimes when you minify your code it could mess up the functionality of your website and cause problems.

Thankfully, to minify your code you don’t need to know how to code (hallelujah):

Simply find a reputable code minifier – here’s a list of code minifiers that Google recommends, so you know you can trust it.

From there, grab the code from your Shopify site and see if it can be minified in one of these softwares.

After it’s properly minified, re-upload it to your site.


9. Enable browser caching


This comes back to how quickly your site loads.

Again, take a look at this stat….

Not to mention how many people will leave if your site loads slowly from page to page…

It’s simple:

If your site loads slowly, visitors will leave and find a competitor’s site that’s easier to navigate.

So when you enable browser caching here’s what happens:

It lightens the load on your web server, which will reduce the time it takes for the site to load.

You enable browser caching by this two step process:

  1. Change the request headers of your resources to use caching.
  2. Optimize your caching strategy.

You can learn more here if you want to do more research.


10. Use a content delivery network (CDN)


A content delivery network is another way to increase the speed of your Shopify site, especially if you’re selling internationally or have international reach.

If you don’t use this, there’s a chance that your site could load slowly for folks searching online across the globe.

And, if it loads slowly, they will bounce immediately, which would hurt your SEO.

I know, I need to back up and explain what a content delivery network is:

A content delivery network is a large, geographically distributed network of servers that accelerate how quickly web content and other media load on devices.

I’ll try to explain it more simply:

Let’s say you’re in Italy (sounds nice, huh?…)

Yep… That looks nice.

Okay, you’re in Italy.

But the website’s server or origin is in California.

It’ll take a bit of time for all of the contents of that website (html, images, etc) to get to Italy.

Instead, with a content delivery network system, all of the files on your website are cached at a local data center (or Point of Presence).

So instead of the website’s server being based in California, there’s a copy of the website cached at a data center in Germany (just across the border).

Therefore, your Shopify site will load faster for that person in Italy.

So how do you use a CDN?

Two of the most widely used CDN services are Amazon AWS and MaxCDN, although there’s a bunch more out there that you can use.

Check them out using the links above.


11. Avoid Duplicate Product Pages


Yoast (which you’ve already downloaded based on #7) will help you navigate duplicate product pages.

This can be especially difficult when using Shopify.

I’ll explain why:

You’re obviously selling something. Let’s say you’re selling cell phone cases.

If you sell an iPhone case that comes in white, blue, red, grey, and black, but don’t change the content of the descriptions on each of those separate product pages, you could have a TON of duplicate content.

So, if duplicate products are unavoidable, apply the rel=canonical tag to the product you want to take priority. This option is available through Shopify.

I figured instead of me giving you step by step instructions on how to apply the rel=canonical tag, it’d make more sense for you to read the step-by-step instructions from Shopify itself.


Optimizing Your Shopify Site


By optimizing your Shopify Site you’re making it easy for the user to travel through your site and buy your product.

By doing this, you’re letting Google and other search engines know that you’re an authority that they should trust to send traffic to.

Let’s jump right in.



12. Have an easy-to-navigate, clear homepage


Your homepage is the first thing that people see.

And if it’s confusing, overcrowded, and a pain to work with, then the visitor will most likely leave. And they’ve leave quickly.

And if they leave before visiting more than just the homepage, you’re going to have a REALLY high bounce rate (the bounce rate is the percentage of folks who leave your site after just visiting one page).

And if you have a high bounce rate, your SEO is going to plummet.

So your website needs to be…      

It needs to be visually appealing, represent you and your brand, and clearly lay out what you’re selling and what the visitor should be doing on your site.

It should be immediately clear what product you’re selling.

Below is a great example.

You immediately know that they are a company based around beard products.

It’s well done, clean, and isn’t over-crowded.


13. Give the users a path to follow to buy the product


If you don’t give the users a path to follow to buy your product, it won’t matter how beautiful your website looks.

Your Shopify site needs to very clearly lay out where your products are.

It needs to be very straightforward where your blog/articles are if you need to educate folks on your products.

Because again…

If folks don’t know where to go once they get to your site, they’ll leave.

Take a look at this site below, it’s really well done.

In the bottom left there’s a big button that says “Browse Products” and in the upper left there’s a tab that says “Buy Teatox.”

It’s simple and straightforward. And that’s how your site should be too.


14. Make your navigation buttons straightforward


This relates to the last one, #13.

If your navigation buttons are straightforward and guide people through your Shopify site, then they’ll spend more time engaging with your website.

And the longer they spend on your site (the longer the “dwell time”), the better your SEO will be.

If your buttons all are vague and say something like “Learn More” or “Click Here” then that’s a problem…

This website below has a bunch of VERY clear buttons that guide you to exactly where you want to go.

You can easily search for rings, earrings, bracelets, necklaces, etc based on the buttons/links.

In the bottom right their button that says “Message Us” is even super clear – you know that you’ll be communicating with them via facebook.


15. Have as much content as possible (blog, videos, images, etc)


You’ve probably heard “Content is King” a million times.

There’s a reason you’ve heard it:

If you have engaging, rich, entertaining, and value-adding content then folks will engage with your Shopify site more (not to mention probably buy from you more).

And by having great content (with optimized keywords, meta tags, etc – which I’ll get to shortly) your SEO will skyrocket and folks will start to organically find you.

Content can be more than just a blog post – take a look below:

The beginning of this blog has a video.

It looks like a well produced video based on the thumbnail you can see.

And not only does Google’s SEO really like video content, but so will your audience.  

They’ll spend time reading your articles and watching your videos. As a result, they’ll trust you more and most likely be more likely to buy from you too.


16. Research Keywords


How to find the best keywords?

This tactic will be used for #s 17-20.

You find keywords by…

Going to one of these three sites.

  1. Google Trends
  2. Moz
  3. WordTracker

Let’s say you’re selling hockey sticks on your Shopify site. You’d type in “hockey sticks” to one of these websites.

Then the software will give you all of the related keywords and how many people search for each of those keywords each month. 

For example, the second from the top is “field hockey sticks” and gets 8100 searches per month.

Even if you’re not selling field hockey sticks, it might still be a good idea to try to integrate that keyword into your description or webpage.

So by integrating the top keywords onto your Shopify site, Google will begin to rank you higher.



17. Include target keywords in the title and H1 of each page


Here’s what this means:

There’s different html code within your Shopify site.

Google and other search engines take this into account.

Take a look below:

The title tag is what shows up on Google as the title – makes sense.

Your title needs to have at least one keyword (your main keyword) and then at the end of the title you need to have your brand name. This will boost your SEO.

The header tag <h1> is what indicates a heading on a website.

Make sure you only have 1 <h1> heading on your site!

And make sure that it explains exactly what that page is about.

If you’re selling organic peanut butter, your <h1> tag BETTER say “organic peanut butter.”

Make sense?

18. Optimize meta descriptions for every single page.


What’s a meta-description?

It’ll be easier to explain with an image.

The description of your webpage is the meta-description. It’s what shows up below the title on Google and other search engines (all the text below the title).

It should be keyword-rich and get the visitor to click.

At this point visitors are scrolling through Google trying to quickly find the best site to solve their problem.

Obviously they’ll be looking at the title first, but they’ll also scan the meta-description.     

19. Optimize headings (H1s, H2s, etc.)


I already explained how to optimize <h1> headings – if you forgot, take a look at #17.

But just know that the most important part about <h1> headings is that you should only use them once and make sure to include your main keyword.

The rest of the headings on your site, <h2>, <h3>, <h4>, etc. work in a hierarchical order.

Before I explain exactly how to structure your headings, think back to all those keywords you researched.

Make sure to integrate some keywords into your headings.

But, please don’t do this:

Don’t just add a bunch of keywords and have it not make sense. You don’t want a heading that says something like…

“Yogurt Gogurt How to Make Yogurt Best Yogurt.”

Yeah, that’d have a lot of great keywords. But it makes no sense.

Okay, so how do you structure your headings?

You wouldn’t use an <h3> heading unless you’ve used an <h2> heading before it…

Take a look below at the exact structure:

H1: How to Make Yogurt

     H2: Why You Should Make Your Own Yogurt

           H3: You control the ingredients

           H3: Oftentimes making your own yogurt is cheaper

           H3: Making yogurt is fun 🙂

     H2: The Yogurt-Making Process

           H3: Buying the right ingredients

           H3: Getting a yogurt maker

           H3: etc. etc. etc.

      H2: In conclusion… 

20. Optimize images (file name, alt text, and image size).


There are so many things that people do wrong with images:

They’re blurry. There aren’t any images on the site. The image file sizes are MASSIVE.

Here’s why optimizing images is so important.

Images are what give your Shopify Site richness and they control your brand.

This is especially important for a Shopify site:

You’re selling a physical product and need high-quality, beautiful pictures of that product.

Look at how beautiful the images are on this Shopify site:

Oftentimes your images are what’s going to sell your product.

And if you have a gallery of images, visitors will spend time enjoying the product images. And as I’ve said before, the longer they spend on your site the higher your SEO will be.

But if your image files are huge, then your site will load REALLY slowly.

To make things easy, here’s what I’ll do:

A checklist for your images:

  • Your image files need to be smaller than 150 KB
  • Make sure they’re professionally done (no iPhone images…)
  • Clear images (not blurry)
  • Uniform throughout (their should be a consistency to your images)
  • Name the file size appropriately (don’t have it say a23lgd3235sadn.jpg) – this is additional content and keyword optimization for your SEO




21. Correct any crawl errors and redirect issues.


Go to your Google Search Console and take a look at all your crawl errors and redirect issues.

There are a bunch of potential errors your could have (404, 403, 503, etc).

The more errors you have, the more Google looks at your site with skepticism. As a result, your SEO could be negatively affected.

I can’t get into the details on how to fix EACH crawl error and redirect issue, but you can take a look at this site that gives you more details on each.



22. Make sure each page converts


Every single page on your site needs to CAPTURE the visitors attention.

I’ve said it before and I’ll say it again.

If a visitor spends lots of time on your Shopify site, you’ll have a higher average dwell time and your SEO will increase.

Here’s how you should structure your pages:

  • Don’t overwrite. Keep things simple.
  • Put yourself in the visitors shoes – what do THEY want to know, see, learn about, etc.
  • Grab their attention immediately at the top of the page (engaging title, beautiful image, educational video, etc)
  • Don’t have a million sidebar images that distract them

Refining Your Shopify Product Pages

Your product pages are essentially your salesmen.

They need to look good and get visitors excited about buying.

Below are a couple of tactics to boost your Shopify product pages.



23. Write a captivating product description that makes them want to buy


This is your time to sell:

Before you write your product description, ask yourself these questions:

  • What keeps my potential buyer awake at night?
  • What does my potential buyer’s average day look like?
  • How does my potential buyer make decisions? Thought out? Impulse?
  • What problem does my product solve?
  • What are the most important features and benefits of my product?

From there, break up the content so that it’s easily scanned. Don’t have one HUGE paragraph chunk that’s hard to navigate.

Add in a couple of keywords too.

Read this wonderful example of a killer product description – they’ve gotten into the customer’s mindset and RELATED to what the customer wants to hear.


24. Have shipping, return, and sizing information clearly visible on your product page.


You don’t want your potential customers to have to work hard to find information:

Do all the work for them in advance.

Have all your shipping, return, and sizing information directly on the page.

If you do this, they will spend more time looking through all the features that come with your product, which’ll increase your SEO. And if you have free shipping, or a great return policy, or all the sizes their heart desires, then they’ll also be more willing to buy.

25. Free content? Allow reviews on your product page.


Before you decide to do this make sure that people actually like your product…

Having horrible reviews will do nothing for your SEO – if anything it’ll hurt it.

If you have great reviews, it’ll get those folks just thinking about buying to actually pull out their wallets.

But having reviews is HUGE for SEO for this reason:

Having reviews is FREE content.

Buyers will write about your product. And when they write about your product they’ll use a bunch of different keywords. And the more content you have, the better for your SEO.

Having really good content is the best thing you can do for your SEO.

Businesses spend a TON of money on content marketing.

And enabling your buyers to write reviews is like getting free content marketing.

It’s a no-brainer.

The Aesthetics of Your Shopify Site

Don’t underestimate the way your Shopify site looks.

I know that if I’m going to buy something online and the website looks horrible and cheap, I’d be hesitant to buy.

And it’s not that hard to make a couple of changes to your Shopify site to make it reflect your brand in an authentic way.


26. Have welcoming and consistent graphics


Having images that look different from one another will throw off the entire vibe of your site:

And I’m not just saying this as an afterthought.

Three different studies have determined that your website has 50 milliseconds to make a good first impression.

The studies have proven it:

If your website doesn’t look well-done, then folks are more likely to leave. And that’ll hurt your SEO (and your wallet)

So, remember these things:

If you’re taking pictures of your products, make sure to do them all in the same place, with the same backdrop, and with the same resolution.

If your brand is a luxury brand, you better have incredibly beautiful images.

If your brand is focused on the outdoors, your website should have an “outdoorsy” feel.

Use common sense here.

27. Get rid of distracting ads and popups (if they’re unprofessional)


I won’t get into too much detail here:

If your Shopify site constantly has distracting ads and popups, then it could really annoy the visitor.

At some point they’ll get fed up enough to leave (probably without buying anything…)

So if you have advertisements and popups, then don’t have too many of them and make sure they’re relevant.

Threat #5 – Failing to Use Video

Threat #5 – Failure to Leverage Video

Key Facts About The Importance of Leveraging Video –

  • Video makes a huge impact with high ticket sales – Ex. Real estate listings which have video receive 403% more inquiries than those without.
  • Video helps drive the sale for you – Sixty-four percent of users are more likely to buy product online after watching a video.
  • Helps consumers decide – Ninety percent of users confess that product videos help them in their purchase decision-making.
  • It’s how people interact with content today – Videos get roughly 7x’s  the engagement of any other types of posts on social media.
  • It’s taking over! – By 2019, video will account for 80% of global internet traffic and 85% in the US.

How to Fix? –

Simple.  Tell your story with video.  Most people we work with over-complicate the process.  It’s really simple. Pull out your phone, record a video, post on YouTube, embed on your website, or post on your social media.

Really, it’s that simple. In today’s world, people respect and listen to authenticity!  Consumers know when something is “too good to be true” or when they are being hustled and will automatically tune you out.  But, when you speak from the heart and tell the story of your business, people listen and it will help them make their buying decision and choose to work with you over your competitors.

Threat #4 – Not Using Social Media Correctly

Threat # 4 – Not Using Social Media Correctly

Here are some key statistics to know about social media and its use in your business.

  • Social media can help you make sales – Facebook influenced 52% of its users’ purchases in 2015.
  • The platforms are changing – Ninety percent of Instagram users are younger than thirty-five.
  • What was once just used for fun is now becoming a tool for work – Seventy-four percent of people say they use Facebook for professional purposes.
  • Great time to use for communication/top of mind awareness – Only 13% of small businesses use social media for communication with customers.  Now is the time for you to start!

I’ll be honest. I love and hate social media. Seriously, I do. I’ve seen it do amazing things for business owners and I’ve seen it cost thousands with nothing to show as well. It’s like juggling fire, in my opinion. If you know what you’re doing, then it can be powerful. If you don’t, then good luck.  You’re going to get burned.  It’s not a matter of “if” but “when.”

Here are some thoughts on how you can actually make it work for you and guidelines we always take into consideration before using a social media marketing platform to drive sales.

Have you chosen the right platform?

Do you have the right mindset for success?

How can you account for all your investment and track success with your campaigns?

These are great questions to get you started and if you’d like more details you can check them out here. 

Threat #3 – Online Reputation Management Importance

Threat #3 – Not Actively Managing Your Online Reputation

Key Facts To Consider About the Importance of Managing Your Online Reputation


  • Today people read online reviews – Ninety-two percent of consumers now read online reviews vs. eighty-eight percent in 2014.
  • If you have negative reviews that are not addressed or responded to, it’s costing you. – Eighty-six percent of people will hesitate to purchase from a business that has negative online reviews.
  • Going back to mobile – Consumers who read reviews on a smartphone are 127% more likely to buy than those who read reviews on desktops.
  • Want a silent salesman that works 24/7 for you 365 and doesn’t cost a dime? – Seventy-four percent of consumers say that positive reviews make them trust a local business more.
  • Do Word of Mouth Referrals Still Reign Supreme? Yes, but check out this statistic that is changing the game. – Eighty-eight percent of people trust online reviews as much as personal recommendations, vs. eighty-three percent in 2014. Think there may be a trend here to capitalize on in the future and amplify your Word of Mouth/networking referrals?
  • Know your future relies on getting more Millennials into your business – Over half of young people aged 18 to 34 say they trust online reviews more than the opinions of friends and family.

How to Fix Your Reputation Online and Get More Positive Reviews?

Simple, create an automated system for generating reviews online and getting feedback from your clients. The key here is that you have a system, some way that you are proactively getting feedback from your clients and asking for feedback to be submitted online.

This piece is often overlooked because we all like to focus on being found first locally. But, that’s only the first piece of the puzzle. Once found first, you must have the reputation and reviews to convince the motivated buyer to check you out first!

Check out this image below, which local business listing in the Google 3 Pack do you think drives more clicks?

Every client we work with has access to an online generation software they can use that’s 100% on us. It’s that important to us, that we foot the bill to help them increase their trust and reputation online by getting high-quality reviews. 

Learn more about ways we can help you increase sales and drive your revenues through the roof this year.



Threat #2 – Rise of Mobile Devices

Threat #2 – Rise of Mobile Devices As the Primary Way We All Get Online


Here are Some “Must Know” Facts About The Shift From Desktop To Mobile Smartphones As The Primary Way People Go Online and how it can impact your bottom line as a business owner.

  • It’s Only Growing – There are 2.6 billion smartphone users globally.  By 2020, it is estimated there will be 6.1 billion.
  • It’s How People Make Buying Decisions – The Independent We Stand (IWS) campaign reports that 97% of Internet users conduct online research on local products and services before committing to a purchase.
  • It’s How To Get In Front of the Largest Group of Buyers Today – Eighty percent of millennials have their smartphone at their side, day and night. (Google, 2015)
  • It’s The #1 Way People Use the Internet – More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google, 2015)
  • It’s Likely Your Competition is Way Behind – Only 33% of small- and medium-sized businesses have mobile optimized sites.
  • It’s Important to Be Fast – Over half of all site visitors will exit a website if it takes over 3 seconds to load.
  • On Social Media – Nearly 80% of time spent on social media platforms happens on mobile devices.

Key Point Here:  It’s important to be fast and friendly for mobile users finding you online. – It would be a shame to be found first for those most motivated buyers to only lose them to your competitors because your site is loading too slow on some cellular network.

Wondering how your website performs on mobile devices? Here’s some tests you can run to see first-hand how it’s doing.





And if you’re not happy with the results, it may be time to get a developer to spend some time optimizing the performance side of your website. We can help with that if you’d like. Just drop us a note and we’ll see what we can do to help you with your website’s mobile performance here.

Threat #1 – Not Being Found Locally

Threat #1 – Not Being Found First In Your Local Area Online

Check out these “Must Know” Facts About The Importance of Being Found Locally for Mobile & Local Searches Online.

  • Top Spots Matter Most – 95.3% of all clicks go to the top positions online.
  • Instant Revenue Generation – Seventy-eight percent of local-mobile searches result in offline purchases.
  • Be Ahead of the Curve – 6 out of 10 very small businesses have yet to establish an online presence and get a website.
  • Not Just Business to Consumer – Even B2B companies can’t get away. With 71% of B2B purchases getting researched online first, it’s critical that you be found first when people look for your service or B2B product online.
  • Page One or Nothing – Seventy-five percent of users do NOT scroll past the first page of search results. “If your not first you’re last, Ricky Bobby”
  • Local Searches Can Lead To In-Store Visits – Seventy-two percent of consumers who did a local search visited a store within five miles.
  • Google is Still King – Being responsible for 89.3% of all internet searches, Google is still, easily, the most popular search engine out there. Second is Bing, with 4.48 percent of worldwide Internet users.
  • It’s Only Growing – Search marketing spending is expected to amount to 45.39 billion U.S. dollars in 2019, up from 27.9 billion in 2014.

How can you not lose a dollar to this dangerous digital marketing trend? Simple, be found first locally. If you are not, then your competitors will Ethically be stealing thousands from you each month.  We’ve written extensively on how this happens here – https://www.targetedlaserseo.com/competition-ethically-stealing/

Not 100% sure how you can get into that top maps position online or where you even stack up right now in your area?  Don’t stress!  We have you covered.

Just a warning though, this offer is for action-takers only.

So, if you take action and “get after it” as we like to say, my team and I offer 100% Free Hyperlocal Executive Marketing Briefs to qualified business owners.

Here’s how you can claim your special offer below.

Just click below, apply, and enter the coupon code ACTION at checkout and you won’t be charged a dime for your 60-minute hyperlocal marketing executive brief. 

You can apply for yours here – https://www.targetedlaserseo.com/apply-now/

We’re excited to help in any way possible. So don’t hesitate to reach out and contact us.

Case Study – Area 51 Tattoo Shop Marketing

Area 51 Tattoo Shop in Springfield Oregon – Marketing Case Study


Area 51 Tattoo is the premier tattoo shop in the country and owned by the celebrity host of A&E’s Epic InkChris 51. His tattoo shop is located in Springfield OR and serves the residents of Eugene as well. Overall, his business is thriving on a national level, but locally his websites limited exposure in local search engine results have left them behind in their ability to do more tattoos in their area for their local shops. To sum it up, their local seo, or search engine optimization, was nonexistent and they needed to be found first locally when someone in their area nearby wanted to get a tattoo. It’s crazy that a world-renowned tattoo artist and his team were getting left behind on a local level.


Our task was to remedy this local search issue and get Area 51 tattoos to show up first in the local search results. By doing this, Area 51 would be able to be found first locally and get more tattoo clients in the door.

Actions Taken

To fix this, we executed a hyperlocal digital marketing campaign that leveraged our proven targeting methodology. Some of the things we focused on in doing this campaign were –

1. Increasing local relevance for their website http://www.area-51tattoo.com/ – what we mean by this is that we needed to communicate to Google that this business was a local business and physically located in a local area.

2. Optimizing Google My Business Listings/Maps listings as well as local citations.

3. Executed some hyperlocal digital marketing strategies we developed in-house to get our maps listings to the top.

Results Produced

By the numbers –

Locally, we increased SEO rankings by 133 positions and got first positions with three locally relevant keywords.

[mkdf_separator position=”center” color=”#dedede” border_style=”solid” thickness=”1″ top_margin=”20px” bottom_margin=”20px”]

Learn more about tattoo shop marketing strategies and hyperlocal digital marketing campaigns on our homepage where you can learn more about our company and ways we can help you scale and grow your business exponentially.

Video Post – Problems with Digital Marketing and Business Owners

How You Can Avoid Frustration Working With a Digital Marketing Agency

Do any of these comments below ring a bell? We hear it all the time and realized it is an unfortunate truth in the industry that not every digital marketing agency or “SEO guy” is looking out for your best interests.

    • “SEO itself is a pain point.”
    • “I’ve wasted too much money on SEO that didn’t work.”
    • “SEO companies are society’s most useless parasites.”
    • “I’m never going to go with SEO agencies again- they’re scumbags.”
    • “I’ve been scammed by at least three SEO agencies.”
    • “SEO is just too expensive.”

It’s not uncommon to run across a business owner, who’s been taken for a ride by an SEO agency or some self-proclaimed expert. It’s sad, because digital marketing and being found locally in your market is no longer and option but a “must.” So to see so many business owners losing their

For us to see so many business owners losing their hard-earned money to scams, is tough. That’s why we put together this quick video explaining what you can do to make your next interaction with a SEO team or agency that much better and fruitful for both parties.


Here’s a quick recap of the video to help you out when you must get some support with your digital marketing campaigns.

Biggest Issue Facing Business Owners Looking To Get Help With Their Digital Marketing

Not qualified or capable of judging the work being completed or done by the SEO.

Most business owners are not able to adequately judge or know what is going on with their digital marketing campaign. It’s not a matter of not being smart or tech-savvy, it’s that you just don’t have time to learn a whole new skillset that could be a full-time job in itself.

2 Ways You Can Hire an SEO or Digital Marketing Team For Your Business Without Getting Screwed Over

  1. Make them teach you. Seriously, we are always doing screen share onboarding and educational sessions with our clients to make sure they see and understand what we are doing and more importantly why we are doing it. These are great sessions where all parties get to work together and setup the entire campaign for success.
  2. Determine what success looks like. Every campaign should have goals and metrics for success clearly articulated before the start of work. It’s simple. How are you going to grade the success of your team? We call these metrics used for grading success Key Performance Indicators or KPIs. Before the start of every campaign, we let the client know how they can grade us.

Here’s some common KPIs for a digital marketing campaign or project.

  • Organic traffic
  • Conversions
  • Clicks
  • Bounce rate
  • Impressions
  • Social Shares
  • Comments
  • Cost per click
  • Time on site
  • Etc.

Learn more about our Denver-based Digital Marketing Team at https://www.targetedlaserseo.com/

7 Reasons Why Video Can Help Your Business

The 7 Benefits of Video Marketing For Small Business Owners

Here’s some alarming statistics for why video matters and your business

  1. Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle)
  2. 80% of consumers believe demonstration videos are helpful when making purchases
  3. Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe)
  4. Nearly two-thirds of consumers prefer video under 60 seconds (Animoto)
  5. People spend on average 2.6x more time on pages with video than without (Wistia)
  6. 55% of people consume videos thoroughly — the highest amount all types of content (HubSpot, 2016)
  7. More than 50% of videos are watched on mobile (Ooyala, 2016)
  8. Half of 18- to 34-year old YouTube subscribers would drop what they’re doing to watch a new video by their favorite creator (Google, 2016)
  9. 43% of people want to see more video content from marketers in the future (HubSpot, 2016)
  10. 6 in 10 YouTube subscribers would follow advice on what to buy from their favorite creator over their favorite TV or movie personality (Google, 2017)

So, if you’re a small business owner looking to thrive this year, then read below and we’ll show you how putting the “all things video” trend behind you and helping you grow your business exponentially this year.

The future of marketing is here, and it appears in the form of 1080 pixels or less. Whether you’re a startup business or you’ve been in business for 50 years, you know the only way businesses gain and maintain their following is through successful marketing campaigns.

Marketing comes in many different forms and, thanks to technology, it is constantly changing. Technology is rapidly altering how ideas are shared, and through audio, video, and data-based collaboration sessions, digital marketing is now the new norm. Sorry, but the old ways of print, billboards, etc have come and gone. Today, it’s all about digital. And today, Digital is all about creating video content, because that’s how consumers want to learn

Here are some reasons why Video Marketing in your business this year is a great idea.

1. It’s a trend that’s overwhelming 99% of business owners!
Constant change in the marketing world can make it hard to keep up. As business owners, this isn’t a surprise.

Through the chaos, knowing what clients want is the most important aspect to targeting their interest, and we know our clients and customers prefer video to learn.

So…if we can do video marketing, we’ve got a distinct advantage for growing our businesses. Because, we can give our clients and customers what they want.

So, right now you’re probably saying “well, getting a video made isn’t cheap.” And, you are right. It surely didn’t used to be. But today, if money is tight. You have options like never before. With advances in technology, most people today are walking around with adequate video cameras on their smartphones. Add in a $20-$30 microphone from Amazon and you’ve got a great setup for filming the type of content your audience is looking for anyway.

Key Takeaways?

  • How you get video content doesn’t matter. The fact that you are using it for marketing is a true competitive edge and the sooner you can get on board the more likely you are to win. Also, video content sells, regardless of who produces it. It doesn’t matter if the budget is big or small, video marketing has the potential to increase traffic to your site, tell your story, and help new business come walking through the door.
  • Also, you don’t need thousands of dollars of equipment. A quick Google Search online will reveal countless ways you can set up a studio for next to nothing and put your smartphone to use.

2. A Chance to Set Yourself Apart from your Competitors in the area.
Many companies are stuck in the past. Changing your strategies to include video marketing will set your small business apart from the rest.

This alone is huge for small businesses as initial recognition, and achieving the first “milestone” in clientele is worth celebrating and foreshadows a big future. Therefore, successful online video marketing provides the largest reach to potential clients.

Studies have shown that 1 in 4 consumers will lose interest in a company if there are no videos available to view. The last thing any small business owner wants is to lose clients over something as simple and doable today as producing great video content.

The benefits from video marketing in a modern, technological society greatly outweighs the time and effort needed to get into it.

Key Takeaways?

  • Where others will take time to adapt, the fast movers will already be established and dominating when they catch up.
  • With adversity and anxiety over something like, doing video marketing for your business, there’s a great opportunity if you can get going with it and leverage it to the fullest capacity.

3. All Things Digital and Digital Is Becoming Video – So Let’s Be Where “It’s Going On”
In the United States alone, 88.5% of the population, nearly 287 million people, use the internet.With those numbers, the most important thing to do is get in front of the people most likely to buy your products or use your services. And of the things people are doing online, a large % of that time is spent on social media channels where video is taking over and becoming the most preferred means of viewing and digesting content.

That being said, video is a great opportunity to

4. Reading Vs Viewing
Everyone has heard of videos going “viral.” However, viral web pages are almost unheard of. Just having a website it not enough. With 59% of business people more likely to chose video over text about the same thing, business owners will be able to create content that can be viewed at a higher rate.

This allows businesses to optimize a message or product to consumers that are not only worth their time to invest money in, but also worth the owner’s time.

5. Short And Sweet – Your Clients & Customers Want Quick, to the point information. 
The human brain wants to take in quick and snappy information, and viewers are 4 times more likely to watch a video than read about products. Video marketing should be short and concise. Video presence grabs a viewer’s attention, and because we live in a technology-based society, that option becomes available in the palm of their hand.

Because most of our time is spent focused on mobile technology, our attention is rarely focused in on something that takes longer to view than a quick scroll of a cell phone screen. Humans have a shorter attention span than a goldfish.

This information is utilized and put to good use on video platforms such as YouTube, where their ad service plays short, commercial-like marketing videos. Most consumers are willing to watch videos up to 15 seconds long before their chosen content plays.

This allows business owners who are seeking to increase their client database to show the most significant information that is relevant to their business in a short amount of time.

6. Show It Off
Being able to demonstrate to clients (and the competition) that a business is serious about their product or service, will influence their willingness to invest money.

Showing viewers and potential clients that a business can produce amazing outcomes will increase credibility to that small business. This highlights why they should bring their business to one place, instead of another.

7. Branding
The perception and understanding of written text is completely in the hands of a reader.

Video marketing allows businesses to completely design their brand and tell customers what their experience, service, and results will be when working with that company.

Video Marketing Will Inform Potential Clients With:

What To Expect
Ex: Are you an elegant establishment that breathes only absolute beauty?
Or are you a robust shop that breathes fire?

Who The Business Is
The personality that videos portray is much easier to grasp than through text alone.

Why They Should Choose That Business
Sell it! Customers want to see confidence behind service and showing them authority and seriousness will reassure them that they’ve come to the right place.
Ready To Begin?
The next revenue-boosting, industry-wide known video is being created right now.

Get in touch with us today to begin dominating the video marketing industry and take your business to the next level.

How to create a plastic surgery internet marketing campaign

How can we plan, build, and launch an effective digital marketing campaign for our aesthetics practice?

As a plastic or cosmetic surgeon or medical spa owner, you know that when clients get into your practice, the treatments and procedures practically sell themselves when clients can see what it is you do and how you can help them.

So, that’s the easy part. But, the key to driving growth in your business is having more and more clients each month discover you and ultimately become loyal customers.

Not to get too Chemistry 101 on you, but the limiting growth factor for growing any aesthetics practice is the having a steady and predictable stream of new clients entering the practice each month and buying. So the question stands…

How can we get new clients into the practice each month?

Well, that’s exactly what we’re going to cover. Right now, we believe like so many others that the internet is by far your biggest opportunity in growing any business exponentially. Simply put, it’s either working for you and producing, or it’s working for your competitors and helping them grow revenues in their practices.

First, let’s answer why aren’t my current digital marketing efforts and website working and producing new clients for the practice?

Before you get started on a new marketing strategy, let’s take a moment t0 examine what’s worked in the past.

Here are a few questions to ask yourself before moving forward in developing your new digital marketing strategy:

  • Awareness: Do people know we exist and what we do in the local area? If so, how are they discovering us? Are they finding us online? Are they hearing about us from their friends or from a referral source?
  • Brand: What is our brand? How do we cultivate that and then build on it? What distinguishes us from the other clinics in the area? Why would clients choose us over the others?
  • Lead Generation & Sales: What lead generating activities have worked best in the past? Were we able to quantitively measure the results? If we did some kind of advertising, did we know for sure that certain clients came from certain sources?
  • Budget: What is our budget? How much of the budget do we want to allocate to different areas of our marketing efforts?
  • Current Leads: Where are we getting our best current leads from? How can we improve on that?
  • Bad Practices: What marketing efforts aren’t working or haven’t worked in the past? Why didn’t they work? Or, what marketing campaigns have we run that we just don’t know whether they worked or not?
  • Ideal Clients: Are certain types of procedures or clients extremely lucrative and do you personally prefer doing certain types of procedures?

Now, let’s look at ways we can build and launch a digital marketing campaign to grow your practice exponentially

You’re in aesthetics.

So, we know that you value the look and feel of your website, which directly represents your business online and is most likely the first place new clients find and discover you.

But, the real question to about your website is whether it produces new clients for your business. If it doesn’t, then you know your website isn’t a high performing site, but a digital business card. The goal of any website for any business is to produce more clients and customers for the business. Our approach at Targeted Laser SEO, is to always ensure campaigns produce new business and not just impressions.

Here is a way you can find out if your website is an asset for your business or just an expensive business card.

First, run this simple test from google to find out how your website performs online when users find you on their smartphone or mobile device – https://testmysite.thinkwithgoogle.com/

Does your site score well? Here’s a video about the importance of a mobile optimized website.

If not, you are likely losing new clients to your competition, because the way people access the internet, discover local services, and buy has changed in the past few years.

Today, it’s 100% about how your website looks and operates on a users smartphone or mobile device.

Here are some statistics gathered from Hubspot to help you understand the shift in how people access the internet from desktop to mobile.

  • More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google, 2015)
  • 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. (Google, 2015)
  • One-third of people use their smartphone as their primary device to access the internet. (HubSpot, 2016)
  • 82% of smartphone users say they consult their phones on purchases they’re about to make in a store. (Google, 2016)
  • 35% of smartphone users check their phone more than 50 times per day. (AdWeek, 2015)
  • Two-thirds of emails are read on either smartphones or tablets. (Marketing Land, 2015)

Next, find out what keywords you rank for online by using one of the many keyword tracking tools online. Here’s the exact steps to take.

  1. Go to https://www.semrush.com/ and enter your url
  2. Then, scroll down until you see “Top Organic Keywords”
  3. There, you can click “Full Report” and see what keywords you currently rank for online.

If you are not currently ranking in the top 5 spots, then you really don’t get much exposure online for the treatments and services you provide. Often, this is because your website doesn’t paint a good picture to Google in regards to the services you provide and the algorithm just doesn’t see you as relevant for those searches.

Here are some things you can do to make your website perform better on mobile devices and rank well online.

  • Increase your website’s usability on smartphones and load speed.
  • Clear, Concise Copy: Content is king on the internet. Your website needs to contain copy that is informative, interesting and helps them make the decision to call you. That content also has to be constantly updated to keep people coming back.
  • No Clutter: Too much information and people lose interest or feel overwhelmed. Avoid using pop-ups as well.
  • A Call-to-Action: Tell your potential customers what you want them to do next. Join your mailing list, call you to set an appointment, or download their free copy of your latest PDF. Just give them a reason to take some sort of an action that starts the process of them beginning to work with you.
  • Your Information: No one can schedule an appointment when they can’t figure out how to reach you. On every page of your website, there should be your phone number, your physical address, and your e-mail address.
  • Services & Products: List your services and products clearly so that potential patients can find you online.

Once your website is performing well, the next step is to get it showing up in keyword rankings, or making your your local SEO, or search engine optimization, is helping you get the rankings and exposure online to start producing new clients.

Here are some ways you can increase your website’s exposure online and ultimately produce new clients for your best services.

  • Execute a hyper local SEO campaign. What’s this? It’s making sure that your website and your whole online exposure is focused on being the most relevant and useful resource for the local residents looking for what it is that you do. How do you do it?
    • Make sure your local listings and foundational links are relevant and optimized for your area. For example, does your Google My Business listing and Maps listing clearly articulate your core services and your business? Often, the local searches that convert the highest are dependent on how well your Google My Business listing is optimized for your core services.
    • Additionally, we see a lot of aesthetic practitioners forget to optimize their social media profiles for their service and location. By missing this, nobody is able to find your Facebook profile that can be a great lead generation source for your business.
  • Fix website optimization issues. What do we mean by this? It’s simple. Websites today need to be optimized to clearly be identified as the most relevant answer for the digital users, or searcher online to find. If someone looks for your services online and they are located close to you, it’s about making sure that you are the answer to their search and show up first by making sure what’s on your website is clear and consicse about “what” you do and “where” you are.
  • Execute a local social media advertising campaign. What do we mean with this one? Take a platform like Facebook and run hyper local ads for the services you provide to the exact type of client you’d like to attract into the business. With Facebook’s ability to target ads by thousands and thousands of data points, you can pinpoint the exact type of client you’d like to attract and let them know you are offering a special incentive if they stop in and see you.

Here are some additional things you can do with your social media profiles to help drive new clients into your plastic or cosmetic surgery practice.

  1. Before and After Photos: There’s no better place to showcase your work than on social media. Post photos or videos of patients who are happy to show off your beautiful work.
  2. Videos: Live video is becoming huge. And is perfect for plastic surgeons. Potential patients have a lot of questions and concerns they want to have addressed. And they want to get to know the person doing the work. Do live videos and chat with potential patients.
  3. Testimonials & Reviews: A plastic surgery office needs great reviews. And the more reviews you get online, the easier it is for someone to find you. And to trust that they’re going to receive the best service from you.

Small business automation for your practice? Why this can make all the difference.

You’re busy running a thriving practice. And no successful business person ever thinks recreating the wheel is a smart idea.

So you need to automate your marketing. It will save you time, money, and frustration. Here’s what automating can do for you:

It will save you time, money, and frustration. Here’s what small business automation can take off your plate:

  • Patient and Client Follow Up: Often the quickest way to increase revenues is to sell more to your existing base of clients with automated emails and text messages, you can set this on autopilot to reach back and make offers to your existing clients.
  • Consistency: Not even the best-devised marketing plan will be successful if you aren’t consistent with it. By automating your marketing efforts you can be sure you’ve got an online presence but you don’t need to be online all day to reap the benefits.
  • Appointment Setting: Using an automated appointment setting service will make it easy for you, your staff, and your patients to make and keep appointments. Additionally, by leveraging this automation you can allow your clients to reschedule and cancel without having to call.
  • Automated Emails: Providing constant, fresh, and interesting content to your potential patients will remind them that you’re in business to help them. Write about how you can help them solve their problems. Ease their pain. Make life easier. Answer any questions that often are asked. Keep growing your automated e-mail list because this is a great and easy way to attract new and existing patients.
  • Online Review Generation: If you are like most, you could use more of your clients leaving wonderful reviews online about your practice. Today, people trust these reviews and use them to make their buying decision. So, there’s no better way to get reviews then to automated the feedback loop and generate them on autopilot.

These automated marketing efforts are also easy to set up. And the best part? You only have to do it once. We’ve seen 800% returns by implementing these type of marketing automation.

And the last, and possibly most important step in marketing?

Just because you’ve implemented your plan doesn’t mean you can ignore it and all will be well. An effective marketing plan should be re-evaluated and altered as things change.

Because your needs, your goals, and especially the internet and its marketing rules are always changing. You need to be able to adapt quickly if you want to remain successful.

A great marketing plan begins with a great marketing team. You wouldn’t let just anyone perform surgery, so why pretend you’re a marketing professional? It’s critical that you identify the key memebers of your team and what they’re responsible for.

Let us make you look as fabulous online as you make your patients look and feel in the real world.

Additional resources:

You can check out our Medical Spa Marketing Online Tips Page here: https://www.targetedlaserseo.com/medical-spa-marketing-online/ for a full video series about the most important pieces of marketing your medical spa online today. Or, check out our Medspa Marketing “How To Get New Clients in the Next 24 Hours Video” page. 

Also, you can check out a healthcare hyper-local SEO case study here where we helped rank our clients in the Google Maps 3 pack.