18 Ways to Increase Your Dispensary SEO –  Targeted Laser SEO

18 Ways to Increase Your Dispensary SEO – Targeted Laser SEO

18 Ways to Increase Your Marijuana Dispensary’s SEO (2018)

The weed business isn’t some get-rich scheme anymore:

 

The state of Colorado has 500+ recreational dispensaries. And over 170 marijuana dispensaries are in Denver alone…

 

In every state where cannabis is legal, the major cities will soon be completely oversaturated.

 

So how do you make your dispensary known? How do you get people in the door?

 

We live in a world where people walk across busy streets while looking down at their phone and say “Hey Google” whenever they need anything.

 

Especially when they need something like weed.

 

They’ll simply pull out their phone and type in “dispensary near me.”

 

And if you’re not found? Good luck surviving as a business.

 

Therefore, you must optimize your dispensary SEO in order to get noticed.

 

In this article, I’ll walk you through the 18 things you MUST to do to increase your cannabis advertising through SEO.

 

 

 

1. Optimize Your Google My Listing

 

 

You’re probably wondering why this is #1. You might’ve been expecting something like keyword optimization or SEO plugins.

 

I’ll explain why this is #1 with a very quick story:

 

Let’s say you own a dispensary in Denver.

 

Now let’s say there’s a woman named Rachel. Rachel just moved to Denver and would love to buy some weed.

 

Rachel doesn’t have her regular spot yet, so she pulls out her smartphone and types in either:

 

  1. “Dispensary near me”
  2. “Dispensary in Denver”

 

Then Google’s algorithm pulls up the best results to solve Rachel’s problem based on SEO principles.

 

This is what pops up:

Here’s the sad part of the story.

 

Your business doesn’t come up since your Google My Business isn’t optimized.

 

And guess what?

 

Rachel goes and buys weed from your competitor. She likes the place. She also likes the weed. And just like that, she’s a regular there.

 

Over the course of a year, you just lost $210 in business.

 

And then think about this:

 

How many “Rachels” are out there that you’re missing out on?

 

Here’s what you need to do to boost your Google My Listing:

 

1. Claim and verify your Google My Listing

 

Make sure you fill in every detail.

 

Add your hours of operation. List the correct phone number. And upload as many high-quality pictures as possible.

 

2. Respond to all your Google My Listing reviews

 

The only reason why Google My Business will help with your SEO is if you have a lot of great reviews.

 

And by responding to every review (both positive and negative), you’re showing potential customers that you care about them and you want to give them the best experience possible.

 

3. Set up a review-generating software

 

Ultimately, people like Rachel are going to go to the dispensary that show up on Google Maps with the 1) best reviews and 2) the most reviews.

 

If you can set up a system to generate reviews for you, then you’re basically set.

Check out a review-generating software like this or do your research on any others that’ll work for your business.

 

2. Add Your Dispensary to EVERY Weed Directory

 

There are dozens and dozens of directories where you can add your dispensary.

And there are two main reasons why getting on this directories is so important:

 

1. Yes, weed-users check directories

 

It’s true that when people are searching for dispensaries they are more likely to use Google than a directory.

 

But that’s not to say you can’t get lucky and land a couple of lifetime customers by spending an hour adding your dispensary to all these directories.

 

2. More importantly, you’ll generate reputable backlinks

 

Backlinks are when another website creates a hyperlink to your website.

 

And the more reputable the website that adds a backlink, the better it is for your SEO.

Google itself said that backlinks are one of its top 3 ranking determining factors when it comes to SEO.

 

Which directories should you add your dispensary to?

 

 

And there are so many more directories. Check out this comprehensive list to see all the cannabis directories.

 

3. Create Engaging and Interesting Content (That Your Audience Wants to See)

 

Before you think this isn’t important, let me explain the facts:

 

Remember how I said backlinks are one of the most important things that Google looks at when determining how high to rank your site?

 

Content is also one of the three most things to increase SEO.

 

So having engaging, interesting content that your audience wants to see is essential.

 

Don’t just go and create content because that’s what I told you to do.

 

Shitty content won’t help your SEO.

According to Google, the quality of your content is more important than stuffing it with keywords

 

So how do you create content that your audience wants?

 

Figure out who your audience is and what they want to know

 

  • Why do they partake in cannabis?
  • What are their pain points? What keeps them up at night?
  • Are they using marijuana for recreational purposes or health reasons? Or both?

 

Check out some of these content ideas below

 

  • Products: Have a product description for each product you’re selling (people definitely want to see this)
  • Article: A comprehensive list of health benefits of cannabis
  • Article: The difference between CBD and THC
  • Online Quiz: What strain is right for me?
  • Article: Is there such thing as organic weed?
  • Article: An in-depth guide on how to to create your own edibles
  • Video: Why CBD lotion can help reduce chronic pain

 

How to create great content

 

  • Research keywords relevant to your content (I’ll get more into this in the next section).
  • Intentionally write every paragraph. Every sentence. Every word. Make sure everything adds value.
  • Continuously ask yourself: “What does my audience want to know? What will help them?”

 

 

4. Research Keywords

 

What are keywords?

 

Keywords are the primary words that define your piece of content.

 

For example, if you’re writing an article on the beneficial properties of CBD oil, then your main keyword would be “CBD.”

 

But you’ll need more than just one keyword to optimize your content for SEO.

 

So how do you find relevant keywords?

 

Go to a website like Moz’s Keyword Explorer and type in your primary keyword.

 

I’ve typed in “CBD.”

If you look at the image above, you can see all the other relevant keywords that may be beneficial to add to your content based on your primary keyword.

 

And you can also see how many people search for those keywords each month.

 

But there’s something extremely important about keywords:

 

Don’t engage in “keyword-stuffing.” This simply means that you shouldn’t add an absurd amount of keywords to your content when it doesn’t make sense.

For example, one of the keywords that Moz gave was “convention on biological diversity (CBD).” That keyword would not make sense for an article on CBD Oil.

 

5. Integrate with Google Webmaster and Google Analytics

 

How do you know your SEO is increasing if you’re not tracking it?

 

Just like with anything in your business (and life), you need to create measurable goals and track them.

 

And Google Search Console and Google Analytics are robust platforms to keep track of how your SEO is doing.

 

I’ll lay out how to set everything up.

 

Google Search Console:

 

 

Google Analytics:

 

  • Add a property (your same website URL that you added to Google Search Console)
  • Pick “Healthcare” for category
  • Don’t forget to copy and paste your tracking ID somewhere safe
  • Go to Search Console and make sure the accounts are properly linked (to ensure that everything is integrated

 

6. Have an Easy-To-Navigate, Clear Homepage

 

Your homepage is the first thing that visitors see when they arrive on your website.

 

And if it’s hard-to-navigate, poorly designed, and doesn’t add value to them immediately, then they’ll leave.

 

And if the city your dispensary is located in has dozens of other dispensaries?

 

People won’t waste their time. They’ll leave and go to a competitor’s site.

 

So how do you 1) optimize your homepage for SEO while at the same time 2) capture your audience’s attention?

 

Your homepage needs:

 

  • To succinctly explain in less than 8 words how your dispensary is different and how it can add value to your customer’s specific needs
  • To be brilliantly organized so that it will guide users to what information they want to find out (product descriptions, location, prices, etc)
  • Be designed to reflect your brand
  • Add rich content (through text, images, video, or testimonials) so that folks won’t immediately exit your site.

 

Take a look at this example.

This website is simple and to the point.

 

There’s not much more that needs to be said.

 

8. Design High-Converting Web Pages

 

Although your homepage is the most important page on your website, don’t ignore your other pages.

 

Every single page on your website should be built to convert.

 

What does “convert” mean?

 

Having each page converts means guiding that website visitor to where you want them to go.

 

And in the marijuana advertising world, it means getting folks to come in and buy from you or order for pickup or delivery online.

So what does each page need in order to convert?

 

“A call to action”

 

Users should “take action” on each page. If it’s a “Our Locations” page, then they should be able to click and “get directions” or “call now.”

 

 

If it’s a product page, they should obviously be able to buy (through delivery or through having the in-store staff hold that product).

 

If it’s an “About Page”, then there should be an opt-in for your newsletter at the bottom (and you should have a newsletter to capture people’s emails, add value to them, and be on the top of their mind.)

 

Information that users want to see

 

Don’t fluff the page.

 

Every single image, word, video, button, or hyperlink should add value to them.

 

Give users “a path to follow” to buy your products or come into your dispensary

 

Ultimately you want people on your products page or a “Contact Us” page.

 

Those are the two pages where people are going to convert to buy your products, either online or by physically coming to your location.

 

So make sure your navigation buttons at the top are “locked” – meaning that when users scroll down a page they can still see the navigation buttons linking back to “Our Products” and “Contact Us”

 

8. Optimize Your Mobile Website

Google recently changed its algorithm to a mobile-first index.

 

I’ll explain:

 

Google, when determining which websites will rank higher than others, looks at those mobile sites first. It used to look at your desktop version first, but not anymore.

 

So, according to Google, you should spend more time focusing on your mobile website for dispensary advertising with SEO.

 

How do you optimize your mobile website for SEO?

 

To optimize your cannabis marketing SEO, you need to have a mobile-responsive website.

 

No, not “mobile-friendly.” You actually need a “mobile responsive” site.

 

This simply means that your website adjusts to the size of that person’s screen.

 

To learn more about how you can design a mobile-responsive site, click here.

 

 

9. Add Your Products (If Possible)

 

Remember how having content with optimized keywords is hugely beneficial to your cannabis advertising by increasing your website’s SEO?

 

Well, adding a list of your products is essentially like adding a TON of content.

 

It’ll hit hundreds (if not thousands) of keywords.

 

Your website visitors will love scrolling through all of the products you offer and planning which ones they’ll buy.

 

And to take it even a step further?

 

Allow folks to click on each product to give a more detailed description of that product.

 

 

Look at all those keywords!?

 

Yes, this takes a lot of work, but it’s totally worth it.

 

Because once your SEO starts increasing and more visitors are coming to your site, they’ll have more content to interact with.

 

This increases “dwell time” (how long folks spend on your site). It also gets them excited about your products and what you have to offer.

 

Then they might just buy from you.

 

And isn’t that the goal?

 

10. Download Yoast and Other SEO Plugins

 

Yoast provides hundreds of features to help boost your SEO.

 

I can’t get into all the features Yoast has to offer in this article, but there a number of blogs that give great insights on how to properly use it.

There are other plugins you should consider downloading, besides Yoast, like:

 

  • Smush – this compresses all of your images and videos so that your website runs much faster.
  • SEMrush – their interactive interface is great for the analytical and data-gathering side to SEO.
  • Broken Link Checker – Google’s algorithm looks at how many “broken links” you have. So limiting those broken links will increase your SEO.

 

11.  Make Sure Your Site Loads Quickly

61% of users are unlikely to return to a mobile site if they had trouble accessing it.

 

Or how about another stat?

 

Over 40% of people will leave your site if it takes longer than 3 seconds to load.

 

 

And if folks are leaving, then they’re probably immediately going to a competitors’ site.

 

So you need to do this first:

 

Go to Google to test how fast your mobile site loads and enter your dispensary’s URL.

 

Google will let you know if things are good or if there are things that need to be changed.

 

If your website is loading slowly, then do this:

 

1. Minify your code

 

 

“Minify my code!? But I barely know how to use a computer, let alone how to code!”

 

Here’s the good news:

 

To minify your code, you don’t actually have to know how to code.

 

Google has taken the time to find reputable websites out there that’ll minify your code for you.

 

And I know that I can trust Google on this one.

 

Just go to one of those sites and copy and paste your code into it. From there, it’ll spit out your minified code.

 

2. Format your images properly

 

Every image needs to be compressed by going to a site like this for .jpg images or a site like this for .png images.

 

Title the images properly so that Google can index them probably and know what  the image is about.

 

For the alt tag, make sure to be descriptive.

 

So instead of:

 

<img src=”dispensary.jpg” alt=“dispensary”/>

 

Write a more detailed alt tag description like this:

<img src=”dispensary.jpg” alt=“[name of your dispensary] Dispensary in [city of your dispensary]>

 

3. Potentially use a different “theme”

 

If you’re using a WordPress theme or a website-building site/software that naturally has slow loading times, then you should probably change that.

 

Go do some research on which themes load faster than others (while also maintaining a beautiful look).

 

12. Free Content? Allow Reviews Of Products/Testimonials On Your Site.

 

Reviews of Products:

 

Since you’re reading this far, you already took the time to add all the products your dispensary sells to your website, yeah?

 

Great.

 

And your next step?

 

Create a “social” aspect to your product pages by allowing people to comment and rate how they like a particular product.

 

You probably didn’t notice that one of the images I used above integrated this idea.

 

So I’ll share that image with you again.

Do you see how it has 4.3 stars out of 5 at the top?

 

And at the bottom how it has 2769 reviews and it says “Add a Review”?

 

Pretty cool, huh?

 

This site could even take it further and allow folks to comment on why the like or dislike a product, since that would be an additional kush-load of free content.

 

Testimonials:

 

While this is still free content, it won’t do much to increase your SEO.

 

This is more geared toward general best practices for marijuana advertisements.

 

Adding testimonials to your homepage or throughout your site will create credibility and allow you to showcase what you have to offer.

 

Let’s say you’re a dispensary in Colorado.

 

Instead of paying for Colorado marijuana advertising, you’re doing it for free by adding testimonials.

 

13. Boost Your Social Media Presence

Marketing marijuana works best through social media.

 

Not only that, but folks coming to your website (most likely young and technology-centered people based on what you’re selling…) will be interested in following you on Facebook or Instagram.

 

Therefore, link your social media to your website.

 

This is particularly true with medical marijuana marketing.

 

Folks want to know that you’re not just focusing on the recreational side of things, so they’ll check out your Instagram to see what sort of stuff you post about.

 

14. Optimize Your HTML Codes

 

There are three different types of HTML code that need to be optimized on your website: title tags, meta descriptions, and h1, h2, and h3 headings.

 

Check out this image below so you know what title tags and meta descriptions are.

1. Title tags

 

Moz, an organization that’s known as a leader in SEO, says that you should structure your title tags like this:

 

“Keyword – Secondary Keyword | Brand Name”

 

2. Meta descriptions

 

The goal of your meta description is to convince people scrolling to click.

 

So while it should have some keywords, its main job is to get people to stop, become intrigued, and then want to learn more.

 

Since we are a digital marketing firm geared towards helping dispensaries, our meta description might have the phrase “medical marijuana advertising agency” in it.

 

But like I said, more important than adding a bunch of keywords is getting people interested.

 

 

3. H1, h2, and h3 Headings

 

The <h1> tag indicates a heading on a website.

 

Each page should only have one <h1> tag.

 

From there it’s ordered hierarchically.

 

Add <h2> tags below <h1> tags and <h3> tags below <h2> tags.

 

Here’s an example:

 

<h1> : A list of the best candy edibles

 

<h2> What’s an edible?

 

<h3> CBD vs. THC edibles

 

<h3> How much do edibles cost?

 

<h2> Different types of candy edibles

 

<h3> Caramels

 

<h3> Hard candies

 

<h3> Lollipops

 

You get the idea, yeah?

 

15. Upload an XML Sitemap to Google Search Console

 

If you upload an XML sitemap to your web server, then that tells all search engines to crawl your site.

 

So while Google’s bots will already be crawling your site, adding an XML sitemap just ensures that every single page gets indexed.

 

Use a site like this to help you create your XML sitemap.

 

16. Upload a Robots.txt File

 

No, a robots.txt file is not an actual robot.

 

It’s simply coding that communicates with Google, Bing, and all other search engines.

 

It tells them where they’re allowed crawl within your web site and what they’re allowed to index to help them with rankings.

 

This article won’t get into the details, but:

 

When you do officially submit your robots.txt file, click the button that says “Allow everything and submit the sitemap”

 

17. Validate Your HTML and CSS Code

 

Again, this may seem complicated, but it’s not.

 

This process is just to ensure that your HTML and CSS code is up to standard.

 

If it’s not, that may be negatively affecting your SEO since your site might be loading slower.

 

Take 5 minutes and do this:

 

Go to this site and put in your web address. From there, it’ll let you know if your HTML and CSS is up to code.

 

18. Upgrade Your Site to HTTPS

HTTPS creates a more secure version of your website. It’s more secure because the communication is encrypted  between the browser and your website.

 

And Google likes when things are secure. It gives them more trust in your website.

 

All you’ll need to do is buy an SSL Certificate.

 

 

Medical Spa Marketing – Targeted Laser SEO

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8 Digital Marketing Strategies for Medical Spas and Aesthetic Businesses in 2018

You already know this:

Medical Spas and Aesthetic-based practices can bring in the BIG BUCKS.

If you’ve got a guaranteed stream of new clients each month and past clients that are loyal, lifelong customers, you’re probably sitting on some nice cash.

But for a lot of folks that’s just not the case.

You might be one of those medspa owners lying awake at night thinking: “I need more clients. We’re losing money.”

I’ve been there!

Besides owning a digital marketing agency, I’m also a partial owner in two tattoo removal clinics (very similar business model to medi-spas and other aesthetic-based practices).

It was BRUTAL at the beginning.

The goal has always been and always will be:

More happy, paying clients for your medical spa or aesthetic-based practice. And today I have something that will give you the tools to systematically start seeing an increase in clients:

These 8 medical spa marketing ideas for 2018, if implemented effectively, can help you get new PAYING clients in the door in the next 14 days. They’ll make 2018 your best year yet.

 

 

Like I said, you might be lying in your bed at night constantly thinking:

“What are some good spa promotional ideas?” “What are the best spa marketing strategies that I can use to grow my business?” “How do I implement SEO for spa so more potential clients will know I exist?”

This article will walk you through the most up-to-date medspa marketing for 2018 to EXPONENTIALLY boost your business.

The top aesthetic laser companies of 2017 did these things. And they’re not doing too shabby…

Why try to recreate the wheel?

Do the same thing that other successful businesses have done, and you’ll see results.

 

 

Do you want to know the most important thing I’ve learned in my years and years of digital advertising?

 

Getting found on local, mobile searches that are being done thousands of times each day (on smartphones) is the key to your success.

Put yourself in a potential customer’s shoes:

Think about every step that they take when buying the services of a medspa.

What are they going to do first?

 

They’re going to pull out their smartphone and type into Google:

 

  1. “Medspa near me”
  2. “Medspa in [your city’s name]”

 

 

Not ONLY are people searching on smartphones, but…

 

They’re also taking action.

88% of those people searching for “medical spa near me” on Google are going to taking action and BUY (which equals lots and lots of money).

 

So After People Hit Enter on Google, Where Do They Look First?

 

You’re actually wrong:

You probably thought that whichever company ranks #1 on Google will get clicked on first.

Nope, that’s not how it works anymore.

It’s actually proven that people go the the Google Maps Results FIRST.

Take a look below:

 

 

You can see in the image above that Organic Map Listings has the most red area, which means that the MOST clicks are on the Google Maps Results.  

 

People will look on the Google Maps for the medical spas that:

 

  1. Are closest to their location, since they don’t want to drive an hour across town
  2. That have the best reviews (I’ll get to this in section 3)

 

There’s no other way around it: In 2018 you have to be on the top of the Google Maps results in order to get more business. Therefore…

 

Your First Digital Advertising Campaign Should Be Getting On Google Maps Through an AdWords Express Campaign

 

If you’ve never done digital advertising before, then this is the place to start. It’s actually pretty easy to implement.

There’s something called AdWords Express.

This allows you to place advertisements within the Google Maps results. You’ll show up at the very top of the list.

Take a look below to see how it works:

 

 

And it’s not that hard to do. It’s a 99.99% proven way of generating leads.

There are some other ways to get on the Google Maps Results:

The other main one is increasing your online reputation by generating tons of great reviews.

Once you do this, Google will organically start adding you to the Google Maps Results. I’ll teach you how to do this in section 3.

 

Bottom Line: You need to be found on the Google Maps Results, so consider doing a Google AdWords Express Campaign.

 

 

Most websites out there are horrible:

There’s no reason you should be cold-calling or frantically emailing people to generate leads.

Your website should be doing almost ALL of the work for you.

Your website isn’t some sort of online business card full of boring information.

Rather, it should be a streamlined, medispa marketing machine.

And, if your website is built correctly by integrating the proper keywords and has engaging content, you won’t ever have to search for the following things on Google again –  “Medical SEO” or “SEO for entrepreneurs” or “how to market a spa?”

 

Your website should serve one main purpose:

 

It should be converting a BUNCH visitors into sales.

 

So how do you create a website that’ll make you money while you sleep?

 

Here’s what your website needs:

It needs to quickly and concisely explain how THEY can benefit from using your service. And it needs to have an irresistable “call-to-action” at the top of the page. 

Here’s why”

 

When Someone Visits Your Website, The First 15 Seconds Make Or Break It…

 

According to data by Tony Haile of Chartbeat, you’re lucky if you get 15 seconds to capture someone’s attention on your website.

 

 

Just 15 seconds…

And if they can’t figure out where to click or what to do on your website in the first 15 seconds, they’re probably going to exit out and go to a competitor’s site.

 

But oftentimes folks won’t even make it to your website

 

What do I mean by this?

Google found that 61% of users are unlikely to return to a mobile site if they had trouble accessing it.

And when they say “trouble accessing it” they mean that it takes more than 2 or 3 seconds to load…

But it gets worse:

And as a result 40% will visit a competitor’s site instead. (MicKinsey & Company)

 

 

To make it EVEN worse:

If a lot of your visitors leave immediately, then you’ll have a horrible bounce rate.

The bounce rate is simply the percentage of visitors who navigate away from your website after viewing only one page.

And Google takes that into consideration, which means that it will damage your SEO.

While it may seem like a small deal, it’s not. In today’s world, people just don’t want to wait for a website to load…

So if your website loads slowly on smartphones (meaning it take more than just a couple of seconds), then I’d put money on those people leaving your site.

Then they’ll probably go to a competitor’s site and buy from them. The lifetime value of that client that you just lost could be THOUSANDS of dollars.

 

If you’re not sure if your website loads slowly or not, there’s a really easy way to find out.

 

Go to Google’s Test My Site and enter your URL. Besides loading quickly, there’s a couple more things that you need to consider.

 

Put The Most Important Information Above The Fold

 

What are the most important things to put above the fold?

 

1. How visitors can benefit from your medspa

2. What the next step is for visitors to become customers of your medspa

 

You don’t know what “above the fold means”?

The image below explains it.

 

 

When someone first arrives at your site, whatever they can immediately see (without scrolling or clicking on a link) is “above the fold.”

So you MUST have a button that says “Schedule Your Appointment Now” or “Book a Spa Package” right at the top of the page.

You need to make it easy for them.

You need to have beautiful images of your medspa at the top of the page with engaging and convincing text.

Think something like: “Making Health and Wellness Feel SO Good”

That line of texts lets them know that your medspa can make them feel good while increasing their health and wellness at the same time.

Who doesn’t want that?

So remember, that line of text needs to tell them how THEY can benefit.

Don’t use that precious space to say something of little importance like: “A Medspa Located in Denver, CO”

That does nothing to convince the person visiting your website to do anything…

 

Also remember this very important piece to your website:

 

No one can schedule an appointment when they can’t figure out how to reach you. On EVERY page of your website, you need to have the following:

 

  1. Your phone number
  2. Your physical address
  3. Your email address.

 

Bottom Line: Have 1) A Call To Action (a button to schedule an appointment, etc) and 2) Information about how the person visiting your website can benefit from your medspa At top of your homepage.

 

 

Imagine you’re SUPER hungry.

You’ve been craving Thai food all day.

So what do you do?

You go on your phone and you type in “Thai food near me.”

There are 3 restaurants that pop up on the Google Maps Results.

Still following me?

Restaurant #1 has 147 reviews and 4.7 stars.

Restaurant #2 has 83 reviews and 3.6 stars.

Restaurant #3 has 12 reviews and 4.9 stars.

 

Which restaurant are you going to choose?

 

If you’re like 95% of people out there, you’re going to choose Restaurant #1 with 147 reviews and 4.7 stars.

THIS IS VERY IMPORTANT:

Even though Restaurant #3 has BETTER reviews at 4.9 stars, they’ve only had 12 people review it. 12 reviews isn’t as convincing as 147.

So keep this in mind:

 

The quality AND quality of your reviews matters.

 

It could be the difference between getting new clients daily and struggling to keep your business alive.

 

Just one or two bad reviews can steer dozens of potential clients away.

 

 

If your competitor has more reviews than you do and better reviews than you do, then they’re PROBABLY taking a lot of your business.

 

 Simply put, bad reviews are costing you tons of money.  

 

Here’s what should be doing to manage your online reputation and generate more reviews:

 

  • Comment on ALL reviews people leave for you – both positive or negative
  • Reach out to your top 20-50 customers individually and ask them to leave a review. Make it really, really easy for them to say yes to leaving a review by adding a link to your Google Business review area.
  • Integrate a Review Generation Software (insert link) that can automate feedback requests through a text message to your customer. This is 78% more likely to get opened than a feedback request via email.
  • Ask for reviews through a social media post
  • Add a link to write a review in your email signature
  • Add a button to your website

 

Bottom Line: Manage your online reputation through Google My Listing.

 

 

This one is kind of funny:

People probably will not read or watch your content. I have to be honest with you.

But content does a couple of incredible things!

 

  1. It increases your SEO because Google sees you as an authority in the field.

 

Instead of just saying your an expert in the space or that you’re the best medspa around, you’re proving it with content. All of the keywords and in-depth content on your website will begin to increase your SEO and generate more traffic.

 

  1. It shows that you’re willing to answer your customer’s questions

 

People want easy access to answer their questions.

You can explain all the benefits of medspas.

You could give the science behind facials and why they’re good for people’s skin.

So if folks actually do read or watch your content, they’ll be much more likely to buy from you.

 

Hold on a minute!    

 

Just because content is important doesn’t mean you should just put a bunch of horrible content on your site…

You need to put out GOOD content.

This takes time.

My suggestion is to think through all of the “pain points” or questions that a customer has.

From there, you can write articles or film videos that give them tips to solve those pain points or answer their questions.

 

Bottom Line: Add content to your website to increase your SEO and generate more traffic.

 

 

NO. NO. NO. NO. NO.

Stay away from Groupon in 2018.

Here’s why:

If you haven’t figured it out yet, Groupon will take a MASSIVE cut of your sales. Not only do you have to give a huge discount, but you also have to give groupon a portion of the money that you bring in.

For a nice medspa, you really don’t want to be associated with Groupon.

Lots of people look to groupon for CHEAP options. And when they think of cheap, they don’t necessarily think of nice.

You’re negatively affecting your brand image by using Groupon. I

f you implement the other strategies from this post, you won’t need Groupon to bring in business. You’ll avoid paying them huge cuts and you’ll be able to have enough paying customers at the price point that YOU want.

 

Bottom Line: If you properly implement the spa advertising samples from this post, you won’t need Groupon anyway.

 

You may be confused as to why this made the cut.

But this could have more impact than you think. If you get out in the local community and show that you care, it’ll come back and pay dividends.

 

You have to be strategic about who you partner with and make sure you get a BUNCH of press to support it.

 

I don’t want to bring Trump into the mix, but the analogy works:

Any press is good press.

And the easiest way to get good press is to create local partnerships.

They can be business partnerships – where you work out deals with local doctors and practitioners through a sort of affiliate commission program.

 

 

These doctors will be pushing patients your way all day.

Or it could be philanthropic partnerships where you team up with local charities or sponsor a youth sports league.

I mean, look at this picture…

Can you imagine all the soccer moms that you’d get as clients?!?!

But like I said, make sure that if you’re partnering with those local charities that you get in contact with all the local news stations to write a press release and/or write a story about it.

 

 

Bottom Line: Partner with local doctors and practitioners on a commission basis and/or partner with local charities with some press to back it.

 

 

Social media advertising is a little more advanced.

I mention it at the end for a couple reasons:

People think that social media marketing is a cure-all and automatically will bring in business…

That’s NOT the case.

 

 

Medspa social media marketing can be extremely expensive and may not generate enough sales to recoup all the costs.

 

In addition, social media marketing for medical spas requires a TON of work.

You have to constantly be optimizing the copy on your advertisement.

You have to tweak the image and/or video and split test them to see which one outperforms the other.

It can be a headache.

If you’ve never done social media marketing before and aren’t super tech-savvy, I do NOT recommend you try it. If anything, hire a digital marketing company (that’s reputable) and have them do it for you.

But, if you’re skilled at it, social media marketing can bring in tons of business.

 

 

You may be thinking “retargeting what?…”

Here’s what this means:

Whenever someone visits your website, this “pixel” (or code) enables you to “follow” them around on the internet and then strategically market to them, either through social media or on the general web.

This is done through having something called a pixel (it’s JavaScript code) on your website that drops an anonymous browser cookie on their computer.

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6 Step Plastic Surgeon Marketing Checklist for 2018

6 Step Plastic Surgeon Marketing Checklist for 2018

You already know this:

Plastic surgery can be a pretty lucrative business… Actually, very lucrative.

If you’ve got loads of new clients coming to you each month, you might be making over 7 figures each year.

But… if you don’t have new clients walking in all the time? You’re probably frustrated and very stressed out.

The goal? More clients for your plastic surgery practice.

And today I have something that will give you the tools to systematically start seeing an increase in clients:

A six-step cosmetic surgery marketing strategy checklist to get new clients in the door in the next 14 days.

You might be constantly thinking:

“How do I grow my plastic surgery practice?

“What are some plastic surgery marketing ideas that I can use to grow my business?”

“How do I implement plastic surgery SEO so more potential clients will know I exist?”

This article will walk you through all things marketing for plastic surgeons, how to grow you plastic surgery practice, and how to promote yourself as a plastic surgeon.

The market for plastic surgery is huge.

There’s no reason you should be cold-calling or frantically emailing people to generate leads.

Your website should be doing most of the work for you. It’s not some sort of online business card. Rather, it should be a streamlined, plastic surgeon marketing machine.

And, if your website is built correctly by integrating the proper keywords and engaging content, you won’t have to worry about typing into google “SEO for Plastic Surgeons” anymore, since your website will be organically building that SEO on its own.

Here’s what your website needs in order to convert leads and generate loyal clients.

 

When Someone Visits Your Website, The First 15 Seconds Make Or Break It…

 

According to data by Tony Haile of Chartbeat, you’re lucky if you get 15 seconds to capture someone’s attention on your website.

Just 15 seconds…

And if they can’t figure out where to click or what to do on your website in the first 15 seconds, they’re probably going to exit out and go to a competitor’s site.

Make It Easy – Above The Fold

The 2 most important things your website needs…

1) How visitors can benefit from your plastic surgery practice

2) What next step is for visitors to become customers of your plastic surgery practice

… need to be above the fold!

What does “above the fold” mean? Look at the image below.

When someone first arrives at your site, whatever they can immediately see (without scrolling or clicking on a link) is considered “above the fold.”

So have a button that says “Free In-Person Consultation” or have the main images on the front page be “Before and After” images (i.e so people can actually SEE how they’ll benefit if they go to you).

Remember:

No one can schedule an appointment when they can’t figure out how to reach you. On every page of your website, there should be your phone number, your physical address, and your email address.

 

Bottom Line: Have a Call To Action (free consultation, schedule an appointment, etc) and easily digestible information about how the visitor can benefit from your practice on the top of your homepage.

Does this look familiar?
No matter where people are, they’re on their cell phones.

Whether at home, at the gym, at work, or in the middle of the street…

 

Do you want to know the most important thing I’ve learned in my years and years of digital advertising?

 

Getting found on local, mobile searches that are being done thousands of times each day (on cellphones) is the key to your success.

Most people are searching on smartphones…

And not only is everyone using their smartphones, but…

So if someone types in “plastic surgeon near me,” and you don’t show up?

You’re missing out on 88% of those people taking action (which equals lots and lots of money).

 

After People Hit Enter on Google, They IMMEDIATELY Look at the Maps Results

You can see in the image above that Organic Map Listings has the most red area, which means means that the most clicks are on the Google Maps Results.

People will look on the Google maps for the plastic surgeons that:

  1. Are closest to their location
  2. That have the best reviews (I’ll get to this in section 4)

You have to find a way to get on the Google Maps Results.

 

Your First Digital Advertising Campaign Should Be Getting On Google Maps Through AdWords Express

 

If you’ve never done digital advertising before, then this is the place to start.

It’s actually pretty easy to implement. There’s something called AdWords Express. This allows you to place advertisements within the Google Maps results.

You’ll show up at the very top of the list

You can see how it works in the image below.

And it’s not that hard.

It’s a 99.99% proven way of generating leads.

 

Bottom Line: You need to be found on the Google Maps Results, so consider doing a Google AdWords Express Campaign.

 

Click Here to Learn How to Set Up a Successful AdWords Express Campaign in Less than 30 Minutes

Not my best headline, but you get the idea.
People want to see video nowadays when they go on a website or check out social media.

And oftentimes creating a 60 second video is clearer and more concise than writing out pages and pages of information.

Not only that, but you can grab some testimonials from your clients  – they’re your best salespeople anyways.

And when potential clients see other happy customers that look GREAT, they’re going to be more inclined to take action.

While this video below is pretty stiff, you’ll get an example of a plastic surgeon marketing video.

Think about adding video to the homepage of your website, your blog posts, your social media, and more.

 

Bottom Line: Add video to your website, social media, and more.

Just one or two bad reviews can steer dozens of potential clients away.

92% of people read online reviews and 88% of people trust those online reviews as much as personal recommendations.

If your competitor has 1) more reviews than you do, and 2) better reviews than you do, then they very well could be taking a lot of your business…

Simply put, bad reviews are costing you money.

So here’s what you need to do to manage your online reputation and generate more reviews:

  • Make sure to comment on any reviews people leave for you, either positive or negative
  • Reach out to your top 20-50 customers individually and ask them to leave a review. Make it really, really easy for them to say yes.
  • Integrate a Review Generation Software (insert link) that can automate feedback requests through a text message to your customer. This is 78% more likely to get opened than a feedback request via email.
  • Ask for reviews through a social media post
  • Add a link to write a review in your email signature
  • Add a button to your website

 

Bottom Line: Manage your online reputation through Google My Listing.

You may not have been expecting this if you were searching on Google for a cosmetic surgery marketing agency or cosmetic surgery marketing trends.

But this could have more impact than you think.

If you get out in the local community and do seminars and informational talks on plastic surgery that are free to the public, or team up with local charities, or sponsor a youth sports league (cough cough with lots of soccer moms cough cough) that could get you a couple of clients each month. Or maybe even more than that. Getting your name out there won’t hurt anything.

Bottom Line: Get out in the community and give local presentations about plastic surgery.

Patient and Client Follow Up:

Often the quickest way to increase revenues is to sell more to your existing base of clients with automated emails and text messages, you can set this on autopilot to reach back and make offers to your existing clients.

Appointment Setting:

Using an automated appointment setting service will make it easy for you, your staff, and your patients to make and keep appointments. Additionally, by leveraging this automation you can allow your clients to reschedule without having to call.

Automated Emails:

Providing constant, fresh, and interesting content to your potential patients will remind them that you’re in business to help them.

Write about how you can help them solve their problems. Ease their pain. Make life easier. Answer any questions that often are asked. Keep growing your automated email list because this is a great and easy way to attract new and existing patients.

 

Bottom Line: Automate as many of your processes as possible.

If you’re still looking for a plastic surgeon marketing consultant or cosmetic surgery promotion ideas, simply click on the button below to schedule a free consultation.

27 Things You Need To Do To Optimize Your Shopify SEO

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27 Things You Need To Do To Optimize Your Shopify SEO

 

 

Shopify SEO is actually different than regular SEO:

 

Although there are some differences between Shopify SEO and regular SEO, that doesn’t mean Shopify SEO has to be difficult and overly-complex.

 

You can still increase Shopify’s SEO just like any other page if you know what you’re doing.

 

You don’t need a Shopify SEO expert or extremely expensive Shopify SEO plugins.

 

This article will give you the 27 things you NEED to do to optimize your E-Commerce SEO.

 

Setting Up Your Shopify Site

 

 

If you’re about to set up your Shopify site, then follow the checklist below to make sure that you’re SEO is optimized from the very beginning.

 

Even if you already have your Shopify site set up, go back through each of these steps to ensure that your SEO isn’t being bogged down due to ineffective setup.

 

1. Make sure you’re buying/installing the right theme

 

How quickly your site loads is really important for SEO.

 

Nowadays, if your website takes longer than 3 seconds to load, then over 40% of folks will leave.

 

 

You have to make sure you pick the right Shopify theme.

 

Some load faster than others.

 

So here’s what you need to do:

 

Go to a site like Web Page Test or PageSpeed Insights, and then take the theme URL you’re thinking of using and run it through their algorithm.

 

These sites will let you know if the Shopify theme loads quickly or slowly.

 

You’ll get something that looks like this:

 

 

Make sure that the result of this test is at least “Good” – I’d say anything over 75/100 is decent and could be used. But it’s best to shoot for something over 85/100.

 

Sufyan from Envato lays out exactly how to use PageSpeed Insights if you’re still a little confused.

 

And what happens if your site is really slow?

 

At that point you have two options:

 

  1. Either find a way to optimize your current site in order to speed it up.
  2. Consider migrating your site to a different Shopify theme.

 

If you decide to switch themes, right now I’m really keen on Codazon’s Fastest theme – it has a 97/100 Google loading speed, it’s relatively cheap, and it has great reviews.

 

So with Codazon you’ll still get good functionality and a beautiful site without sacrificing speed.

 

 

2. Upload a robots.txt file so bots can crawl your site.

 

When you’re setting up your Shopify site, make sure you upload a robots.txt file so that you can have bots crawl your site.

 

You might be wondering what a robots.txt file is:

 

 

No, it’s not an actual robot crawling or dancing around your site…

 

It’s a bit of code that communicates with Google and other search engines.

 

It tells the search engines where they’re allowed to visit within your site and what they’re allowed to save.

 

Think of it like this:

 

If you accidentally have the wrong instructions in your robots.txt file, you could be telling Google to not look at your site…

 

And if Google isn’t looking at your site, then it’s not indexing your content and as a result your SEO will basically be nonexistent.

 

I can’t get into all the details in this article on how to go about adding a robots.txt file to your site, but…

 

When you submit your robots.txt file make sure to “Allow everything and submit the sitemap”

 

3. Validate HTML and CSS.

 

Sorry for all this technical stuff.

 

This one’s pretty easy though:

 

Essentially it’s just making sure that your HTML and CSS code complies with the standards (which it should).

 

If your code does not comply with regulations then your site will most likely load much slower.

 

All you have to do is go to this site and put in your web address and it’ll let you know if your HTML and CSS is up to code (“up to code”… – did you catch the pun?).

 

 

4. Upload a XML sitemap to let Google know all the cool stuff on your site

 

Okay, I know this article is starting out with a bunch of very technical stuff, but bear with me.

 

An xml file with site map, when uploaded to your webserver, enables all search engines to crawl your site, take a look around at what you have to offer, and then use that information when ranking your page.

 

So the more information you give Google, the faster and more efficient it can determine when you make changes to your website, add new content, and more.

 

And if Google knows exactly what’s on your site, and is able to determine that it would be useful, then you are more likely to get ranked higher (aka increase your SEO).

 

You can use a site like this to create your XML sitemap.

5. Install Google Analytics.

 

 

Most of you know about this. Well I hope you do…

 

Don’t underestimate the power of Google Analytics for SEO.

 

Here’s why Google Analytics for your Shopify site is so good to have:

 

Once integrated, Google Analytics will show you all of this information.

 

  • Organic Search
  • Paid Search
  • Social Media
  • Referrals (Backlinks)
  • Direct Traffic

 

It’ll let you know whether or not folks are coming to your site from mobile devices or from desktop computers.

 

Essentially, Google Analytics will let you know how well your SEO is doing – what is working well and what isn’t based on a bunch of different metrics.

 

It also only takes a couple of minutes to set up, so even if you end up not using it you won’t have to waste a bunch of time.

 

If you want more detailed information on how to set up Google Analytics, Ogi has you covered with a complete guide.

 

6. Purchase an SSL certificate and upgrade to HTTPS.

 

If you don’t know what HTTPS is vs. HTTP, I’ll explain it all below:

 

HTTP or HTTP is simply what goes before your website’s URL.

 

HTTPS is essentially a more secure version of HTTP, as the communication between the browser and your website are encrypted.

 

 

That’s why next to the https:// you see a padlock.

 

To set this up you’ll need to buy an SSL Certificate in order to transfer your HTTP to HTTPs.

 

You can get your SSL Certificate by going to a website like this.

 

 

7. Download Yoast so you can optimize almost everything SEO-related directly through their dashboard

 

 

Most people consider Yoast to be one of the best SEO plugins you can get.

 

The Meum argues that  “Yoast SEO enhances your chance of more traffic to your site. Integration of Yoast SEO plugin is the best way to ensure a great WordPress SEO performance.”

 

And it’s definitely a great resource (not to mention they have a free version):

 

It has built-in content analysis to determine what’s missing from your content, description management, managing duplicate content, meta keywords tools, XML sitemaps, social features to make it really easy to integrate with social media, rich snippet optimization and previews, and a lot more.

 

It takes a bit of time to get used to the panel, so you can check out this guide to get you started on using Yoast.

 

 

8. Minify code (CSS & JavaScript)

 

If your code is overly complex and long, then your site will load much more slowly.

 

Google will take a look at your site and not be happy with the code, and consequently rank it lower.

 

But you should be really careful when minifying code.

 

Sometimes when you minify your code it could mess up the functionality of your website and cause problems.

 

Thankfully, to minify your code you don’t need to know how to code (hallelujah):

 

Simply find a reputable code minifier – here’s a list of code minifiers that Google recommends, so you know you can trust it.

 

From there, grab the code from your Shopify site and see if it can be minified in one of these softwares.

 

After it’s properly minified, re-upload it to your site.

 

9. Enable browser caching

 

This comes back to how quickly your site loads.

 

Again, take a look at this stat….

 

 

Not to mention how many people will leave if your site loads slowly from page to page…

 

It’s simple:

 

If your site loads slowly, visitors will leave and find a competitor’s site that’s easier to navigate.

 

So when you enable browser caching here’s what happens:

 

It lightens the load on your web server, which will reduce the time it takes for the site to load.

 

You enable browser caching by this two step process:

 

  1. Change the request headers of your resources to use caching.
  2. Optimize your caching strategy.

 

You can learn more here if you want to do more research.

 

10. Use a content delivery network (CDN)

 

A content delivery network is another way to increase the speed of your Shopify site, especially if you’re selling internationally or have international reach.

 

If you don’t use this, there’s a chance that your site could load slowly for folks searching online across the globe.

 

And, if it loads slowly, they will bounce immediately, which would hurt your SEO.

 

I know, I need to back up and explain what a content delivery network is:

 

A content delivery network is a large, geographically distributed network of servers that accelerate how quickly web content and other media load on devices.

 

I’ll try to explain it more simply:

 

Let’s say you’re in Italy (sounds nice, huh?…)

 

 

Yep… That looks nice.

 

Okay, you’re in Italy.

 

But the website’s server or origin is in California.

 

It’ll take a bit of time for all of the contents of that website (html, images, etc) to get to Italy.

 

Instead, with a content delivery network system, all of the files on your website are cached at a local data center (or Point of Presence).

 

So instead of the website’s server being based in California, there’s a copy of the website cached at a data center in Germany (just across the border).

 

Therefore, your Shopify site will load faster for that person in Italy.

 

So how do you use a CDN?

 

Two of the most widely used CDN services are Amazon AWS and MaxCDN, although there’s a bunch more out there that you can use.

 

Check them out using the links above.

 

11. Avoid Duplicate Product Pages

 

Yoast (which you’ve already downloaded based on #7) will help you navigate duplicate product pages.

 

This can be especially difficult when using Shopify.

 

I’ll explain why:

 

You’re obviously selling something. Let’s say you’re selling cell phone cases.

 

 

If you sell an iPhone case that comes in white, blue, red, grey, and black, but don’t change the content of the descriptions on each of those separate product pages, you could have a TON of duplicate content.

 

So, if duplicate products are unavoidable, apply the rel=canonical tag to the product you want to take priority. This option is available through Shopify.

 

I figured instead of me giving you step by step instructions on how to apply the rel=canonical tag, it’d make more sense for you to read the step-by-step instructions from Shopify itself.

 

 

 

Optimizing Your Shopify Site

 

 

By optimizing your Shopify Site you’re making it easy for the user to travel through your site and buy your product.

 

By doing this, you’re letting Google and other search engines know that you’re an authority that they should trust to send traffic to.

 

Let’s jump right in.

 

 

12. Have an easy-to-navigate, clear homepage

 

Your homepage is the first thing that people see.

 

And if it’s confusing, overcrowded, and a pain to work with, then the visitor will most likely leave. And they’ll leave quickly.

 

And if they leave before visiting more than just the homepage, you’re going to have a REALLY high bounce rate (the bounce rate is the percentage of folks who leave your site after just visiting one page).

 

And if you have a high bounce rate, your SEO is going to plummet.

 

So your website needs to be…      

 

It needs to be visually appealing, represent you and your brand, and clearly lay out what you’re selling and what the visitor should be doing on your site.

 

It should be immediately clear what product you’re selling.

 

Below is a great example.

 

 

You immediately know that they are a company based around beard products.

 

It’s well done, clean, and isn’t over-crowded.

 

13. Give the users a path to follow to buy the product

 

If you don’t give the users a path to follow to buy your product, it won’t matter how beautiful your website looks.

 

Your Shopify site needs to very clearly lay out where your products are.

 

It needs to be very straightforward where your blog/articles are if you need to educate folks on your products.

 

Because again…

 

If folks don’t know where to go once they get to your site, they’ll leave.

 

Take a look at this site below, it’s really well done.

 

 

In the bottom left there’s a big button that says “Browse Products” and in the upper left there’s a tab that says “Buy Teatox.”

 

It’s simple and straightforward. And that’s how your site should be too.

 

 

14. Make your navigation buttons straightforward

 

This relates to the last one, #13.

 

If your navigation buttons are straightforward and guide people through your Shopify site, then they’ll spend more time engaging with your website.

 

And the longer they spend on your site (the longer the “dwell time”), the better your SEO will be.

 

If your buttons all are vague and say something like “Learn More” or “Click Here” then that’s a problem…

 

This website below has a bunch of VERY clear buttons that guide you to exactly where you want to go.

 

 

You can easily search for rings, earrings, bracelets, necklaces, etc based on the buttons/links.

 

In the bottom right their button that says “Message Us” is even super clear – you know that you’ll be communicating with them via facebook.

 

 

15. Have as much content as possible (blog, videos, images, etc)

 

You’ve probably heard “Content is King” a million times.

 

There’s a reason you’ve heard it:

 

If you have engaging, rich, entertaining, and value-adding content then folks will engage with your Shopify site more (not to mention probably buy from you more).

 

And by having great content (with optimized keywords, meta tags, etc – which I’ll get to shortly) your SEO will skyrocket and folks will start to organically find you.

 

Content can be more than just a blog post – take a look below:

 

 

The beginning of this blog has a video.

 

It looks like a well-produced video based on the thumbnail you can see.

 

And not only does Google’s SEO really like video content, but so will your audience.  

 

They’ll spend time reading your articles and watching your videos. As a result, they’ll trust you more and most likely be more likely to buy from you too.

 

 

16. Research Keywords

 

How to find the best keywords?

 

This tactic will be used for #s 17-20.

 

You find keywords by…

 

Going to one of these three sites.

 

  1. Google Trends
  2. Moz
  3. WordTracker

 

Let’s say you’re selling hockey sticks on your Shopify site. You’d type in “hockey sticks” to one of these websites.

 

 

Then the software will give you all of the related keywords and how many people search for each of those keywords each month. 

 

For example, the second from the top is “field hockey sticks” and gets 8100 searches per month.

 

Even if you’re not selling field hockey sticks, it might still be a good idea to try to integrate that keyword into your description or webpage.

 

So by integrating the top keywords onto your Shopify site, Google will begin to rank you higher.

 

 

 

17. Include target keywords in the title and H1 of each page

 

Here’s what this means:

 

There’s different html code within your Shopify site.

 

Google and other search engines take this into account.

 

Take a look below:

 

 

The title tag is what shows up on Google as the title – makes sense.

 

Your title needs to have at least one keyword (your main keyword) and then at the end of the title you need to have your brand name. This will boost your SEO.

 

The header tag <h1> is what indicates a heading on a website.

 

Make sure you only have 1 <h1> heading on your site!

 

And make sure that it explains exactly what that page is about.

 

If you’re selling organic peanut butter, your <h1> tag BETTER say “organic peanut butter.”

 

Make sense?

18. Optimize meta descriptions for every single page.

 

What’s a meta-description?

 

It’ll be easier to explain with an image.

 

 

The description of your webpage is the meta-description. It’s what shows up below the title on Google and other search engines (all the text below the title).

 

It should be keyword-rich and get the visitor to click.

 

At this point visitors are scrolling through Google trying to quickly find the best site to solve their problem.

 

Obviously they’ll be looking at the title first, but they’ll also scan the meta-description.     

19. Optimize headings (H1s, H2s, etc.)

 

I already explained how to optimize <h1> headings – if you forgot, take a look at #17.

 

But just know that the most important part about <h1> headings is that you should only use them once and make sure to include your main keyword.

 

The rest of the headings on your site, <h2>, <h3>, <h4>, etc. work in a hierarchical order.

 

Before I explain exactly how to structure your headings, think back to all those keywords you researched.

 

Make sure to integrate some keywords into your headings.

 

But, please don’t do this:

 

Don’t just add a bunch of keywords and have it not make sense. You don’t want a heading that says something like…

 

“Yogurt Gogurt How to Make Yogurt Best Yogurt.”

 

Yeah, that’d have a lot of great keywords. But it makes no sense.

 

Okay, so how do you structure your headings?

 

You wouldn’t use an <h3> heading unless you’ve used an <h2> heading before it…

 

Take a look below at the exact structure:

 

H1: How to Make Yogurt

     H2: Why You Should Make Your Own Yogurt

           H3: You control the ingredients

           H3: Oftentimes making your own yogurt is cheaper

           H3: Making yogurt is fun 🙂

     H2: The Yogurt-Making Process

           H3: Buying the right ingredients

           H3: Getting a yogurt maker

           H3: etc. etc. etc.

      H2: In conclusion… 

20. Optimize images (file name, alt text, and image size).

 

There are so many things that people do wrong with images:

 

They’re blurry. There aren’t any images on the site. The image file sizes are MASSIVE.

 

Here’s why optimizing images is so important.

 

Images are what give your Shopify Site richness and they control your brand.

 

This is especially important for a Shopify site:

 

You’re selling a physical product and need high-quality, beautiful pictures of that product.

 

Look at how beautiful the images are on this Shopify site:

 

 

Oftentimes your images are what’s going to sell your product.

 

And if you have a gallery of images, visitors will spend time enjoying the product images. And as I’ve said before, the longer they spend on your site the higher your SEO will be.

 

But if your image files are huge, then your site will load REALLY slowly.

 

To make things easy, here’s what I’ll do:

 

A checklist for your images:

 

  • Your image files need to be smaller than 150 KB
  • Make sure they’re professionally done (no iPhone images…)
  • Clear images (not blurry)
  • Uniform throughout (their should be a consistency to your images)
  • Name the file size appropriately (don’t have it say a23lgd3235sadn.jpg) – this is additional content and keyword optimization for your SEO

 

 

 

21. Correct any crawl errors and redirect issues.

 

 

Go to your Google Search Console and take a look at all your crawl errors and redirect issues.

 

There are a bunch of potential errors you could have (404, 403, 503, etc).

 

The more errors you have, the more Google looks at your site with skepticism. As a result, your SEO could be negatively affected.

 

I can’t get into the details on how to fix EACH crawl error and redirect issue, but you can take a look at this site that gives you more details on each.

 

 

22. Make sure each page converts

 

Every single page on your site needs to CAPTURE the visitors’ attention.

 

I’ve said it before and I’ll say it again.

 

If a visitor spends lots of time on your Shopify site, you’ll have a higher average dwell time and your SEO will increase.

 

Here’s how you should structure your pages:

 

  • Don’t overwrite. Keep things simple.
  • Put yourself in the visitors shoes – what do THEY want to know, see, learn about, etc.
  • Grab their attention immediately at the top of the page (engaging title, beautiful image, educational video, etc)
  • Don’t have a million sidebar images that distract them

 

 

Refining Your Shopify Product Pages

 

 

Your product pages are essentially your salesmen.

 

They need to look good and get visitors excited about buying.

 

Below are a couple of tactics to boost your Shopify product pages.

 

23. Write a captivating product description that makes them want to buy

 

This is your time to sell:

 

Before you write your product description, ask yourself these questions:

 

  • What keeps my potential buyer awake at night?
  • What does my potential buyer’s average day look like?
  • How does my potential buyer make decisions? Thought out? Impulse?
  • What problem does my product solve?
  • What are the most important features and benefits of my product?

 

From there, break up the content so that it’s easily scanned. Don’t have one HUGE paragraph chunk that’s hard to navigate.

 

Add in a couple of keywords too.

 

Read this wonderful example of a killer product description – they’ve gotten into the customer’s mindset and RELATED to what the customer wants to hear.

 

 

24. Have shipping, return, and sizing information clearly visible on your product page.

 

You don’t want your potential customers to have to work hard to find information: 

 

Do all the work for them in advance.

 

Have all your shipping, return, and sizing information directly on the page.

 

If you do this, they will spend more time looking through all the features that come with your product, which’ll increase your SEO. And if you have free shipping, or a great return policy, or all the sizes their heart desires, then they’ll also be more willing to buy.

 

25. Free content? Allow reviews on your product page.

 

Before you decide to do this make sure that people actually like your product…

If you have horrible reviews and allow people on your Shopify page to see them, then that won’t help your SEO – it’ll probably hurt it.

 

On the other hand, if you have great reviews, it’ll get those folks just thinking about buying to actually pull out their wallets. And it’ll help your SEO.

 

Akshay from Blue Stout consulted the data, and in his article, he states  that “Review signals are listed as the fifth most important factor in determining search engine rankings!”

 

And having reviews is also HUGE for SEO for this reason:

 

Having reviews is like having FREE content.

 

Buyers will write about your product. And when they write about your product they’ll use a bunch of different keywords. And the more content you have, the better for your SEO.

 

 

Having really good content is the best thing you can do for your SEO.

 

Businesses spend a TON of money on content marketing.

 

And enabling your buyers to write reviews is like getting free content marketing.

 

It’s a no-brainer.

 

The Aesthetics of Your Shopify Site

 

Don’t underestimate the way your Shopify site looks.

 

I know that if I’m going to buy something online and the website looks horrible and cheap, I’d be hesitant to buy.

 

And it’s not that hard to make a couple of changes to your Shopify site to make it reflect your brand in an authentic way.

 

 

26. Have welcoming and consistent graphics

 

Having images that look different from one another will throw off the entire vibe of your site:

 

 

And I’m not just saying this as an afterthought.

 

Three different studies have determined that your website has 50 milliseconds to make a good first impression.

 

The studies have proven it:

 

If your website doesn’t look well-done, then folks are more likely to leave. And that’ll hurt your SEO (and your wallet).

 

So, remember these things:

 

If you’re taking pictures of your products, make sure to do them all in the same place, with the same backdrop, and with the same resolution.

 

If your brand is a luxury brand, you better have incredibly beautiful images.

 

If your brand is focused on the outdoors, your website should have an “outdoorsy” feel.

 

Use common sense here.

 

27. Get rid of distracting ads and popups (if they’re unprofessional)

 

I won’t get into too much detail here:

 

If your Shopify site constantly has distracting ads and popups, then it could really annoy the visitor.

 

At some point they’ll get fed up enough to leave (probably without buying anything…)

 

So if you have advertisements and popups, then don’t have too many of them and make sure they’re relevant.

 

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Threat #5 – Failing to Use Video

Threat #5 – Failure to Leverage Video

Key Facts About The Importance of Leveraging Video –

  • Video makes a huge impact with high ticket sales – Ex. Real estate listings which have video receive 403% more inquiries than those without.
  • Video helps drive the sale for you – Sixty-four percent of users are more likely to buy product online after watching a video.
  • Helps consumers decide – Ninety percent of users confess that product videos help them in their purchase decision-making.
  • It’s how people interact with content today – Videos get roughly 7x’s  the engagement of any other types of posts on social media.
  • It’s taking over! – By 2019, video will account for 80% of global internet traffic and 85% in the US.

How to Fix? –

Simple.  Tell your story with video.  Most people we work with over-complicate the process.  It’s really simple. Pull out your phone, record a video, post on YouTube, embed on your website, or post on your social media.

Really, it’s that simple. In today’s world, people respect and listen to authenticity!  Consumers know when something is “too good to be true” or when they are being hustled and will automatically tune you out.  But, when you speak from the heart and tell the story of your business, people listen and it will help them make their buying decision and choose to work with you over your competitors.

Threat #4 – Not Using Social Media Correctly

Threat # 4 – Not Using Social Media Correctly

Here are some key statistics to know about social media and its use in your business.

  • Social media can help you make sales – Facebook influenced 52% of its users’ purchases in 2015.
  • The platforms are changing – Ninety percent of Instagram users are younger than thirty-five.
  • What was once just used for fun is now becoming a tool for work – Seventy-four percent of people say they use Facebook for professional purposes.
  • Great time to use for communication/top of mind awareness – Only 13% of small businesses use social media for communication with customers.  Now is the time for you to start!

I’ll be honest. I love and hate social media. Seriously, I do. I’ve seen it do amazing things for business owners and I’ve seen it cost thousands with nothing to show as well. It’s like juggling fire, in my opinion. If you know what you’re doing, then it can be powerful. If you don’t, then good luck.  You’re going to get burned.  It’s not a matter of “if” but “when.”

Here are some thoughts on how you can actually make it work for you and guidelines we always take into consideration before using a social media marketing platform to drive sales.

Have you chosen the right platform?

Do you have the right mindset for success?

How can you account for all your investment and track success with your campaigns?

These are great questions to get you started and if you’d like more details you can check them out here. 

Threat #3 – Online Reputation Management Importance

Threat #3 – Not Actively Managing Your Online Reputation

Key Facts To Consider About the Importance of Managing Your Online Reputation

 

  • Today people read online reviews – Ninety-two percent of consumers now read online reviews vs. eighty-eight percent in 2014.
  • If you have negative reviews that are not addressed or responded to, it’s costing you. – Eighty-six percent of people will hesitate to purchase from a business that has negative online reviews.
  • Going back to mobile – Consumers who read reviews on a smartphone are 127% more likely to buy than those who read reviews on desktops.
  • Want a silent salesman that works 24/7 for you 365 and doesn’t cost a dime? – Seventy-four percent of consumers say that positive reviews make them trust a local business more.
  • Do Word of Mouth Referrals Still Reign Supreme? Yes, but check out this statistic that is changing the game. – Eighty-eight percent of people trust online reviews as much as personal recommendations, vs. eighty-three percent in 2014. Think there may be a trend here to capitalize on in the future and amplify your Word of Mouth/networking referrals?
  • Know your future relies on getting more Millennials into your business – Over half of young people aged 18 to 34 say they trust online reviews more than the opinions of friends and family.

How to Fix Your Reputation Online and Get More Positive Reviews?

Simple, create an automated system for generating reviews online and getting feedback from your clients. The key here is that you have a system, some way that you are proactively getting feedback from your clients and asking for feedback to be submitted online.

This piece is often overlooked because we all like to focus on being found first locally. But, that’s only the first piece of the puzzle. Once found first, you must have the reputation and reviews to convince the motivated buyer to check you out first!

Check out this image below, which local business listing in the Google 3 Pack do you think drives more clicks?

Every client we work with has access to an online generation software they can use that’s 100% on us. It’s that important to us, that we foot the bill to help them increase their trust and reputation online by getting high-quality reviews. 

Learn more about ways we can help you increase sales and drive your revenues through the roof this year.

Home

 

Threat #2 – Rise of Mobile Devices

Threat #2 – Rise of Mobile Devices As the Primary Way We All Get Online

 

Here are Some “Must Know” Facts About The Shift From Desktop To Mobile Smartphones As The Primary Way People Go Online and how it can impact your bottom line as a business owner.

  • It’s Only Growing – There are 2.6 billion smartphone users globally.  By 2020, it is estimated there will be 6.1 billion.
  • It’s How People Make Buying Decisions – The Independent We Stand (IWS) campaign reports that 97% of Internet users conduct online research on local products and services before committing to a purchase.
  • It’s How To Get In Front of the Largest Group of Buyers Today – Eighty percent of millennials have their smartphone at their side, day and night. (Google, 2015)
  • It’s The #1 Way People Use the Internet – More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google, 2015)
  • It’s Likely Your Competition is Way Behind – Only 33% of small- and medium-sized businesses have mobile optimized sites.
  • It’s Important to Be Fast – Over half of all site visitors will exit a website if it takes over 3 seconds to load.
  • On Social Media – Nearly 80% of time spent on social media platforms happens on mobile devices.

Key Point Here:  It’s important to be fast and friendly for mobile users finding you online. – It would be a shame to be found first for those most motivated buyers to only lose them to your competitors because your site is loading too slow on some cellular network.

Wondering how your website performs on mobile devices? Here’s some tests you can run to see first-hand how it’s doing.

https://developers.google.com/speed/pagespeed/insights/

https://tools.pingdom.com/

https://gtmetrix.com/

http://www.webpagetest.org/

And if you’re not happy with the results, it may be time to get a developer to spend some time optimizing the performance side of your website. We can help with that if you’d like. Just drop us a note and we’ll see what we can do to help you with your website’s mobile performance here.

Threat #1 – Not Being Found Locally

Threat #1 – Not Being Found First In Your Local Area Online

Check out these “Must Know” Facts About The Importance of Being Found Locally for Mobile & Local Searches Online.

  • Top Spots Matter Most – 95.3% of all clicks go to the top positions online.
  • Instant Revenue Generation – Seventy-eight percent of local-mobile searches result in offline purchases.
  • Be Ahead of the Curve – 6 out of 10 very small businesses have yet to establish an online presence and get a website.
  • Not Just Business to Consumer – Even B2B companies can’t get away. With 71% of B2B purchases getting researched online first, it’s critical that you be found first when people look for your service or B2B product online.
  • Page One or Nothing – Seventy-five percent of users do NOT scroll past the first page of search results. “If your not first you’re last, Ricky Bobby”
  • Local Searches Can Lead To In-Store Visits – Seventy-two percent of consumers who did a local search visited a store within five miles.
  • Google is Still King – Being responsible for 89.3% of all internet searches, Google is still, easily, the most popular search engine out there. Second is Bing, with 4.48 percent of worldwide Internet users.
  • It’s Only Growing – Search marketing spending is expected to amount to 45.39 billion U.S. dollars in 2019, up from 27.9 billion in 2014.

How can you not lose a dollar to this dangerous digital marketing trend? Simple, be found first locally. If you are not, then your competitors will Ethically be stealing thousands from you each month.  We’ve written extensively on how this happens here – https://www.targetedlaserseo.com/competition-ethically-stealing/

Not 100% sure how you can get into that top maps position online or where you even stack up right now in your area?  Don’t stress!  We have you covered.

Just a warning though, this offer is for action-takers only.

So, if you take action and “get after it” as we like to say, my team and I offer 100% Free Hyperlocal Executive Marketing Briefs to qualified business owners.

Here’s how you can claim your special offer below.

Just click below, apply, and enter the coupon code ACTION at checkout and you won’t be charged a dime for your 60-minute hyperlocal marketing executive brief. 

You can apply for yours here – https://www.targetedlaserseo.com/apply-now/

We’re excited to help in any way possible. So don’t hesitate to reach out and contact us.

Case Study – Area 51 Tattoo Shop Marketing

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Area 51 Tattoo Shop in Springfield Oregon – Marketing Case Study

[/vc_column_text][ultimate_heading main_heading=”Situation” heading_tag=”h3″ alignment=”left” spacer=”line_only” spacer_position=”bottom” line_height=”1″ line_color=”#ac1100″ main_heading_margin=”margin-top:30px;margin-bottom:20px;”][/ultimate_heading][vc_column_text]Area 51 Tattoo is the premier tattoo shop in the country and owned by the celebrity host of A&E’s Epic InkChris 51. His tattoo shop is located in Springfield OR and serves the residents of Eugene as well. Overall, his business is thriving on a national level, but locally his websites limited exposure in local search engine results have left them behind in their ability to do more tattoos in their area for their local shops. To sum it up, their local seo, or search engine optimization, was nonexistent and they needed to be found first locally when someone in their area nearby wanted to get a tattoo. It’s crazy that a world-renowned tattoo artist and his team were getting left behind on a local level.[/vc_column_text][ultimate_heading main_heading=”Task” heading_tag=”h3″ alignment=”left” spacer=”line_only” spacer_position=”bottom” line_height=”1″ line_color=”#ac1100″ main_heading_margin=”margin-top:30px;margin-bottom:20px;”][/ultimate_heading][vc_column_text]Our task was to remedy this local search issue and get Area 51 tattoos to show up first in the local search results. By doing this, Area 51 would be able to be found first locally and get more tattoo clients in the door.[/vc_column_text][ultimate_heading main_heading=”Actions Taken” heading_tag=”h3″ alignment=”left” spacer=”line_only” spacer_position=”bottom” line_height=”1″ line_color=”#ac1100″ main_heading_margin=”margin-top:30px;margin-bottom:20px;”][/ultimate_heading][vc_column_text]To fix this, we executed a hyperlocal digital marketing campaign that leveraged our proven targeting methodology. Some of the things we focused on in doing this campaign were –

1. Increasing local relevance for their website http://www.area-51tattoo.com/ – what we mean by this is that we needed to communicate to Google that this business was a local business and physically located in a local area.

2. Optimizing Google My Business Listings/Maps listings as well as local citations.

3. Executed some hyperlocal digital marketing strategies we developed in-house to get our maps listings to the top.[/vc_column_text][ultimate_heading main_heading=”Results Produced” heading_tag=”h3″ alignment=”left” spacer=”line_only” spacer_position=”bottom” line_height=”1″ line_color=”#ac1100″ main_heading_margin=”margin-top:30px;margin-bottom:20px;”][/ultimate_heading][vc_column_text]

By the numbers –

Locally, we increased SEO rankings by 133 positions and got first positions with three locally relevant keywords.

[/vc_column_text][vc_row_inner css=”.vc_custom_1503451709216{margin-top: 30px !important;margin-bottom: 20px !important;}”][vc_column_inner][vc_single_image image=”5080″ img_size=”800×671″ alignment=”center”][mkdf_separator position=”center” color=”#dedede” border_style=”solid” thickness=”1″ top_margin=”20px” bottom_margin=”20px”][vc_single_image image=”5081″ img_size=”800×619″ alignment=”center”][/vc_column_inner][/vc_row_inner][vc_column_text]Learn more about tattoo shop marketing strategies and hyperlocal digital marketing campaigns on our homepage where you can learn more about our company and ways we can help you scale and grow your business exponentially.[/vc_column_text][/vc_column][/vc_row]