Marketdata reports “that revenues of the 2100 US medical spas will reach $3.6 billion by 2016, with average revenues per facility of nearly $1 million. Sales are forecasted to grow 18% per year to 2016.
Right now, there’s over 2000 other MedSpas competing for business. Every day, more clinics open up.
Don’t wait a single day. Right now, people are searching for your procedures online and they’re finding another practice. By not acting and being there when they are looking for your service, they go to someone else now and in the future and they’ll recommend the “other” guy to their friends and families.
The best should be positioned at the top and have the most authoritative position online. If you are not at the top and you are the best, then you need to positioned at the top. When the majority of all the traffic for your procedures in your area go through your site. You then dominate online.
Ready to grow your medical spa business?
It’s a good idea to incorporate a unique marketing plan for your medspa to stand above the competition. Since most medical spas offer the same medically supervised skin enhancement procedures, you need to reach the public in a way in which they are compelled to book their treatments with your spa over any others they find online.
How can we do this? We do this with a custom tailored two-fold approach.
We can start with positioning ourselves online in the most effective way possible; then we can focus on increasing conversions across the board. Ultimately, the goal is to get more calls, clients, and conversions which will ultimately drive revenues through the roof.
Many of today’s consumers search the internet for products or services long before they ever even leave their home. The information available is vast and can be overwhelming. How does the client choose your practice over all the others? On paper, it looks like your practice is the same as all the others in your area. So a client will make a decision based on appeal and how they can benefit from their choice. Buyers can be ego driven and make decisions based on how a website makes them feel and whether they feel safe and comfortable learning more about what you can offer them.
So let’s talk the first step. Positioning you online in front of the most qualified people searching for your service.
We’ll start with understanding your market and your ideal customer and the “benefits” they’re looking for specifically from visiting your practice.
Do you want to appeal to those customers seeking Botox treatments? Perhaps middle-aged men women who want to look younger? When building your website make sure you cater to all those who want or need your services. Give them equal time. Each prospective client needs to feel safe and that you are there to help them specifically. Those landing on your site are there voluntarily on their own accord. So we must do our very best to make them feel safe and comfortable using your medspa.
Here are some things that will set your site apart from the others:
-Strong visual representation of the value you deliver through before and after photos. Clients and the media love before pictures. If your fractional skin ablation after pictures are poor, then you could be losing potential clients.
Give your fractional laser clinic’s patient testimonials prominent placement: Make sure all testimonials on your site are thorough and a %100 truthful. Potential clients will be able to quickly smell through embellished testimonials so do your best to provide real and honest testimonials from your previously served clients.
Look for latent patient traffic which grows over time from many different methods: The productive use of third party endorsements and patient testimonials work and drive patient flow, but it’s not a technique that provides an instantaneous boost, it begins a trend and can take a few months to get rolling.
Consider posting in-depth articles for each of your services on your website. Give your perspective client plenty of information to help them with their decision. Be sure to use keywords that will help your business rank in Google and other search engine results. Think as a consumer. What would you type in when searching online for a product or service? Use those words and use them often in your articles. Include before and after photos of actual clients on your website for each service you provide. Post interior photos of your comfortable facility. Allude to the luxury and pampering clients will receive at your spa.
Another effective online marketing tool is to take advantage of the social sites such as Facebook and Twitter. Encourage your clients to post comments. Today’s consumer is more apt to seek reviews and forums before making a buying decision. More often than not, reviews from actual users will tip the scales one way or the other. With so many options out there, the average consumer wants to be informed. Reading reviews from actual people goes a long way in the decision making process.
Medical Spa Advertising: Quick techniques and strategies for piling up and implementing patient endorsements
Concentrate on the places your clients are already hunting for information about you or other laser clinics: First of all, and most importantly, is your existing laser medical center or aesthetic practice patient base. These are clients who already understand how great the services you provide are. So, continue to invest in them and they will spread the word throughout the community.
In case you are fascinated with determining what dermatologists and different physicians operating medspas think about the newest Intense pulsed light (IPL) and cosmetic laser systems from Solta, Palomar, Candela, Cynosure, Lumenis, Syneron, Sciton, Alma, Cutera and others, and procedures such as Thermage, Smart lipo, Juvederm, fat melting and Melasma, remember to visit all the aesthetic dermatology laser opinions of Medical Spa or Dermatology Clinic MD, a group of medical doctors practicing aesthetic medicine.
Looking to grow your practice this year? We can help with targeted digital marketing solutions.