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The 7 Benefits of Video Marketing For Small Business Owners

Here’s some alarming statistics for why video matters and your business –

  1. Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle)
  2. 80% of consumers believe demonstration videos are helpful when making purchases
  3. Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe)
  4. Nearly two-thirds of consumers prefer video under 60 seconds (Animoto)
  5. People spend on average 2.6x more time on pages with video than without (Wistia)
  6. 55% of people consume videos thoroughly — the highest amount all types of content (HubSpot, 2016)
  7. More than 50% of videos are watched on mobile (Ooyala, 2016)
  8. Half of 18- to 34-year old YouTube subscribers would drop what they’re doing to watch a new video by their favorite creator (Google, 2016)
  9. 43% of people want to see more video content from marketers in the future (HubSpot, 2016)
  10. 6 in 10 YouTube subscribers would follow advice on what to buy from their favorite creator over their favorite TV or movie personality (Google, 2017)

So, if you’re a small business owner looking to thrive this year, then read below and we’ll show you how putting the “all things video” trend behind you and helping you grow your business exponentially this year.

The future of marketing is here, and it appears in the form of 1080 pixels or less. Whether you’re a startup business or you’ve been in business for 50 years, you know the only way businesses gain and maintain their following is through successful marketing campaigns.

Marketing comes in many different forms and, thanks to technology, it is constantly changing. Technology is rapidly altering how ideas are shared, and through audio, video, and data-based collaboration sessions, digital marketing is now the new norm. Sorry, but the old ways of print, billboards, etc have come and gone. Today, it’s all about digital. And today, Digital is all about creating video content, because that’s how consumers want to learn

Here are some reasons why Video Marketing in your business this year is a great idea.

1. It’s a trend that’s overwhelming 99% of business owners!
Constant change in the marketing world can make it hard to keep up. As business owners, this isn’t a surprise.

Through the chaos, knowing what clients want is the most important aspect to targeting their interest, and we know our clients and customers prefer video to learn.

So…if we can do video marketing, we’ve got a distinct advantage for growing our businesses. Because, we can give our clients and customers what they want.

So, right now you’re probably saying “well, getting a video made isn’t cheap.” And, you are right. It surely didn’t used to be. But today, if money is tight. You have options like never before. With advances in technology, most people today are walking around with adequate video cameras on their smartphones. Add in a $20-$30 microphone from Amazon and you’ve got a great setup for filming the type of content your audience is looking for anyway.

Key Takeaways?

  • How you get video content doesn’t matter. The fact that you are using it for marketing is a true competitive edge and the sooner you can get on board the more likely you are to win. Also, video content sells, regardless of who produces it. It doesn’t matter if the budget is big or small, video marketing has the potential to increase traffic to your site, tell your story, and help new business come walking through the door.
  • Also, you don’t need thousands of dollars of equipment. A quick Google Search online will reveal countless ways you can set up a studio for next to nothing and put your smartphone to use.

2. A Chance to Set Yourself Apart from your Competitors in the area.
Many companies are stuck in the past. Changing your strategies to include video marketing will set your small business apart from the rest.

This alone is huge for small businesses as initial recognition, and achieving the first “milestone” in clientele is worth celebrating and foreshadows a big future. Therefore, successful online video marketing provides the largest reach to potential clients.

Studies have shown that 1 in 4 consumers will lose interest in a company if there are no videos available to view. The last thing any small business owner wants is to lose clients over something as simple and doable today as producing great video content.

The benefits from video marketing in a modern, technological society greatly outweighs the time and effort needed to get into it.

Key Takeaways?

  • Where others will take time to adapt, the fast movers will already be established and dominating when they catch up.
  • With adversity and anxiety over something like, doing video marketing for your business, there’s a great opportunity if you can get going with it and leverage it to the fullest capacity.

3. All Things Digital and Digital Is Becoming Video – So Let’s Be Where “It’s Going On”
In the United States alone, 88.5% of the population, nearly 287 million people, use the internet.With those numbers, the most important thing to do is get in front of the people most likely to buy your products or use your services. And of the things people are doing online, a large % of that time is spent on social media channels where video is taking over and becoming the most preferred means of viewing and digesting content.

That being said, video is a great opportunity to

4. Reading Vs Viewing
Everyone has heard of videos going “viral.” However, viral web pages are almost unheard of. Just having a website it not enough. With 59% of business people more likely to chose video over text about the same thing, business owners will be able to create content that can be viewed at a higher rate.

This allows businesses to optimize a message or product to consumers that are not only worth their time to invest money in, but also worth the owner’s time.

5. Short And Sweet – Your Clients & Customers Want Quick, to the point information. 
The human brain wants to take in quick and snappy information, and viewers are 4 times more likely to watch a video than read about products. Video marketing should be short and concise. Video presence grabs a viewer’s attention, and because we live in a technology-based society, that option becomes available in the palm of their hand.

Because most of our time is spent focused on mobile technology, our attention is rarely focused in on something that takes longer to view than a quick scroll of a cell phone screen. Humans have a shorter attention span than a goldfish.

This information is utilized and put to good use on video platforms such as YouTube, where their ad service plays short, commercial-like marketing videos. Most consumers are willing to watch videos up to 15 seconds long before their chosen content plays.

This allows business owners who are seeking to increase their client database to show the most significant information that is relevant to their business in a short amount of time.

6. Show It Off
Being able to demonstrate to clients (and the competition) that a business is serious about their product or service, will influence their willingness to invest money.

Showing viewers and potential clients that a business can produce amazing outcomes will increase credibility to that small business. This highlights why they should bring their business to one place, instead of another.

7. Branding
The perception and understanding of written text is completely in the hands of a reader.

Video marketing allows businesses to completely design their brand and tell customers what their experience, service, and results will be when working with that company.
Video Marketing Will Inform Potential Clients With:

What To Expect
Ex: Are you an elegant establishment that breathes only absolute beauty?
Or are you a robust shop that breathes fire?

Who The Business Is
The personality that videos portray is much easier to grasp than through text alone.

Why They Should Choose That Business
Sell it! Customers want to see confidence behind service and showing them authority and seriousness will reassure them that they’ve come to the right place.
Ready To Begin?
The next revenue-boosting, industry-wide known video is being created right now.

Get in touch with us today to begin dominating the video marketing industry and take your business to the next level.

How can we plan, build, and launch an effective digital marketing campaign for our aesthetics practice?

As a plastic or cosmetic surgeon or medical spa owner, you know that when clients get into your practice, the treatments and procedures practically sell themselves when clients can see what it is you do and how you can help them.

So, that’s the easy part. But, the key to driving growth in your business is having more and more clients each month discover you and ultimately become loyal customers.

Not to get too Chemistry 101 on you, but the limiting growth factor for growing any aesthetics practice is the having a steady and predictable stream of new clients entering the practice each month and buying. So the question stands…

How can we get new clients into the practice each month?

Well, that’s exactly what we’re going to cover. Right now, we believe like so many others that the internet is by far your biggest opportunity in growing any business exponentially. Simply put, it’s either working for you and producing, or it’s working for your competitors and helping them grow revenues in their practices.

First, let’s answer why aren’t my current digital marketing efforts and website working and producing new clients for the practice?

Before you get started on a new marketing strategy, let’s take a moment t0 examine what’s worked in the past.

Here are a few questions to ask yourself before moving forward in developing your new digital marketing strategy:

  • Awareness: Do people know we exist and what we do in the local area? If so, how are they discovering us? Are they finding us online? Are they hearing about us from their friends or from a referral source?
  • Brand: What is our brand? How do we cultivate that and then build on it? What distinguishes us from the other clinics in the area? Why would clients choose us over the others?
  • Lead Generation & Sales: What lead generating activities have worked best in the past? Were we able to quantitively measure the results? If we did some kind of advertising, did we know for sure that certain clients came from certain sources?
  • Budget: What is our budget? How much of the budget do we want to allocate to different areas of our marketing efforts?
  • Current Leads: Where are we getting our best current leads from? How can we improve on that?
  • Bad Practices: What marketing efforts aren’t working or haven’t worked in the past? Why didn’t they work? Or, what marketing campaigns have we run that we just don’t know whether they worked or not?
  • Ideal Clients: Are certain types of procedures or clients extremely lucrative and do you personally prefer doing certain types of procedures?

Now, let’s look at ways we can build and launch a digital marketing campaign to grow your practice exponentially –

You’re in aesthetics.

So, we know that you value the look and feel of your website, which directly represents your business online and is most likely the first place new clients find and discover you.

But, the real question to about your website is whether it produces new clients for your business. If it doesn’t, then you know your website isn’t a high performing site, but a digital business card. The goal of any website for any business is to produce more clients and customers for the business. Our approach at Targeted Laser SEO, is to always ensure campaigns produce new business and not just impressions.

Here is a way you can find out if your website is an asset for your business or just an expensive business card.

First, run this simple test from google to find out how your website performs online when users find you on their smartphone or mobile device – https://testmysite.thinkwithgoogle.com/

Does your site score well? Here’s a video about the importance of a mobile optimized website.

If not, you are likely losing new clients to your competition, because the way people access the internet, discover local services, and buy has changed in the past few years.

Today, it’s 100% about how your website looks and operates on a users smartphone or mobile device.

Here are some statistics gathered from Hubspot to help you understand the shift in how people access the internet from desktop to mobile.

  • More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google, 2015)
  • 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. (Google, 2015)
  • One-third of people use their smartphone as their primary device to access the internet. (HubSpot, 2016)
  • 82% of smartphone users say they consult their phones on purchases they’re about to make in a store. (Google, 2016)
  • 35% of smartphone users check their phone more than 50 times per day. (AdWeek, 2015)
  • Two-thirds of emails are read on either smartphones or tablets. (Marketing Land, 2015)

Next, find out what keywords you rank for online by using one of the many keyword tracking tools online. Here’s the exact steps to take.

  1. Go to https://www.semrush.com/ and enter your url
  2. Then, scroll down until you see “Top Organic Keywords”
  3. There, you can click “Full Report” and see what keywords you currently rank for online.

If you are not currently ranking in the top 5 spots, then you really don’t get much exposure online for the treatments and services you provide. Often, this is because your website doesn’t paint a good picture to Google in regards to the services you provide and the algorithm just doesn’t see you as relevant for those searches.

Here are some things you can do to make your website perform better on mobile devices and rank well online.

  • Increase your website’s usability on smartphones and load speed.
  • Clear, Concise Copy: Content is king on the internet. Your website needs to contain copy that is informative, interesting and helps them make the decision to call you. That content also has to be constantly updated to keep people coming back.
  • No Clutter: Too much information and people lose interest or feel overwhelmed. Avoid using pop-ups as well.
  • A Call-to-Action: Tell your potential customers what you want them to do next. Join your mailing list, call you to set an appointment, or download their free copy of your latest PDF. Just give them a reason to take some sort of an action that starts the process of them beginning to work with you.
  • Your Information: No one can schedule an appointment when they can’t figure out how to reach you. On every page of your website, there should be your phone number, your physical address, and your e-mail address.
  • Services & Products: List your services and products clearly so that potential patients can find you online.

Once your website is performing well, the next step is to get it showing up in keyword rankings, or making your your local SEO, or search engine optimization, is helping you get the rankings and exposure online to start producing new clients.

Here are some ways you can increase your website’s exposure online and ultimately produce new clients for your best services.

  • Execute a hyper local SEO campaign. What’s this? It’s making sure that your website and your whole online exposure is focused on being the most relevant and useful resource for the local residents looking for what it is that you do. How do you do it?
    • Make sure your local listings and foundational links are relevant and optimized for your area. For example, does your Google My Business listing and Maps listing clearly articulate your core services and your business? Often, the local searches that convert the highest are dependent on how well your Google My Business listing is optimized for your core services.
    • Additionally, we see a lot of aesthetic practitioners forget to optimize their social media profiles for their service and location. By missing this, nobody is able to find your Facebook profile that can be a great lead generation source for your business.
  • Fix website optimization issues. What do we mean by this? It’s simple. Websites today need to be optimized to clearly be identified as the most relevant answer for the digital users, or searcher online to find. If someone looks for your services online and they are located close to you, it’s about making sure that you are the answer to their search and show up first by making sure what’s on your website is clear and consicse about “what” you do and “where” you are.
  • Execute a local social media advertising campaign. What do we mean with this one? Take a platform like Facebook and run hyper local ads for the services you provide to the exact type of client you’d like to attract into the business. With Facebook’s ability to target ads by thousands and thousands of data points, you can pinpoint the exact type of client you’d like to attract and let them know you are offering a special incentive if they stop in and see you.

Here are some additional things you can do with your social media profiles to help drive new clients into your plastic or cosmetic surgery practice.

  1. Before and After Photos: There’s no better place to showcase your work than on social media. Post photos or videos of patients who are happy to show off your beautiful work.
  2. Videos: Live video is becoming huge. And is perfect for plastic surgeons. Potential patients have a lot of questions and concerns they want to have addressed. And they want to get to know the person doing the work. Do live videos and chat with potential patients.
  3. Testimonials & Reviews: A plastic surgery office needs great reviews. And the more reviews you get online, the easier it is for someone to find you. And to trust that they’re going to receive the best service from you.

Small business automation for your practice? Why this can make all the difference.

You’re busy running a thriving practice. And no successful business person ever thinks recreating the wheel is a smart idea.

So you need to automate your marketing. It will save you time, money, and frustration. Here’s what automating can do for you:

It will save you time, money, and frustration. Here’s what small business automation can take off your plate:

  • Patient and Client Follow Up: Often the quickest way to increase revenues is to sell more to your existing base of clients with automated emails and text messages, you can set this on autopilot to reach back and make offers to your existing clients.
  • Consistency: Not even the best-devised marketing plan will be successful if you aren’t consistent with it. By automating your marketing efforts you can be sure you’ve got an online presence but you don’t need to be online all day to reap the benefits.
  • Appointment Setting: Using an automated appointment setting service will make it easy for you, your staff, and your patients to make and keep appointments. Additionally, by leveraging this automation you can allow your clients to reschedule and cancel without having to call.
  • Automated Emails: Providing constant, fresh, and interesting content to your potential patients will remind them that you’re in business to help them. Write about how you can help them solve their problems. Ease their pain. Make life easier. Answer any questions that often are asked. Keep growing your automated e-mail list because this is a great and easy way to attract new and existing patients.
  • Online Review Generation: If you are like most, you could use more of your clients leaving wonderful reviews online about your practice. Today, people trust these reviews and use them to make their buying decision. So, there’s no better way to get reviews then to automated the feedback loop and generate them on autopilot.

These automated marketing efforts are also easy to set up. And the best part? You only have to do it once. We’ve seen 800% returns by implementing these type of marketing automation.

And the last, and possibly most important step in marketing?

Just because you’ve implemented your plan doesn’t mean you can ignore it and all will be well. An effective marketing plan should be re-evaluated and altered as things change.

Because your needs, your goals, and especially the internet and its marketing rules are always changing. You need to be able to adapt quickly if you want to remain successful.

A great marketing plan begins with a great marketing team. You wouldn’t let just anyone perform surgery, so why pretend you’re a marketing professional? It’s critical that you identify the key memebers of your team and what they’re responsible for.

Let us make you look as fabulous online as you make your patients look and feel in the real world.

Additional resources:

You can check out our Medical Spa Marketing Online Tips Page here: http://www.targetedlaserseo.com/medical-spa-marketing-online/ for a full video series about the most important pieces of marketing your medical spa online today. Or, check out our Medspa Marketing “How To Get New Clients in the Next 24 Hours Video” page. 

Also, you can check out a healthcare hyper-local SEO case study here where we helped rank our clients in the Google Maps 3 pack.


Day Spa & Medispa Marketing Ideas

Watch how we’re able to generate new clients within 24 hours.


Love to read? Here’s the transcript to read and get the entire video. 

Hey! Welcome!

This is going to be short and fast coz I wanna get you the values and go out and take action and start getting new tattoo removal clients.

Hey! Just so you know. It works with all your aesthetics treatments, body sculpting, CoolSculpting, hair removal, Botox, dermal fillers, you name it.

All right. So let’s get going.

Here’s what we’re gonna be covering. Three main areas.

  • Your Google My Business and how optimizing it can get you right at the very top almost overnight.
  • How to build that brand online using Facebook live and just leveraging the video to get you new clients in the door as well as build that exposure in the marketplace.
  • And then how you can get the motivated buyers that are ready to buy to call you before anyone else and they’re ready to buy that tattoo removal package.

Who am I?

I’m a CEO of Targeted Laser SEO and my name is Trevor Shirk. I’ve gotten to some amazing things in my life. Part of that which was to serve as United States military, army officer, engineer officer and an army ranger. And during that time, I had a very special mission to go find IEDs or bombs. And from that experience, I learned about targeting, and how it’s all about focusing on the right actions.

And what we realized when we got into digital marketing was that everybody’s looking at it, trying to do everything, and it’s overwhelming. Business owners and entrepreneurs don’t have time to do it all. They just don’t. So it’s about understanding and finding the key things that matter the most and that will deliver an ROI.

Now, everyone else in aesthetics, you know, doing aesthetics marketing, and I can tell you whatever like, I’m a part owner of ReThink the Ink Laser Tattoo Removal and I live and breathe it. And what we do for our marketing company is what we do for our tattoo removal company. So hey! This is why it works.

All right. Moving on. This is kind of the results that we’ve been getting. And, by being able to focus and really dial in on what is the right course of action, we’re seeing amazing results. So here it is, page 1 since 30 days because they had mobile issues, selling near to 3200 tattoo packages, getting rankings, increases like this.

Number 1. Positions ranking, page 1 in the first 60 days, you name it. It all kind of works because it’s all about our superior strategies, something that not a lot of other people get – is that it’s not really, uh, it’s more, how would you say it, I guess I would say like it’s all about doing the right things than trying to do everything and understanding that some things are gonna produce a lot more value.

But before that, we were screwed up as well in the sense that we try to do it all, trying to be on every social media channel, try to do every aspect of marketing you could do. And it’s overwhelming. It got us burned-out, you know, struggling, figuring out what was the right thing to do. And that’s when we started focusing and really looking at it through like an 80/20 like what is the few things we can do that produce the biggest results. And even when it went a little bit further in almost like 95/5, what are the 5% of things that produce 95% of the value.

So what I’m gonna do here is hang in there. We’re gonna get into this. You’re gonna see exactly what we’re doing. And when you leave this video, you’re gonna have 3 courses of action that you can go take and do on your own, do what your marketing folks, doesn’t matter. You can take them and execute and run with them. And you start to see value immediately.

So some of the frustrations that we see in the market with aesthetics and tattoo removal specifically is that hey, it’s a great opportunity; it can be very lucrative, it’s increasing in popularity. The technology’s great. But you know, no salesman who sold the $200,000 laser is really around the day after they’re selling and they’re not helping you get new clients. So it’s like, “Hey, high five! Here’s your laser. Thanks for my huge commission check. I’m gonna go sell it down the street to your competitor.”

You know, things like that is what we see, these are frustrations. And then, on top of that is the business owner. You’ve assumed a lot of risk getting into the business. And now it’s gotta produce value, it’s gotta make money; it’s gotta clients in the doors. So that’s the biggest thing we see is that most of our folks who work with are frustrated that they can’t get business in the door because they know they have this great opportunity. It makes sense financially if they can have people there. I mean, tattoo removal can be very lucrative. Let’s run through some of these numbers.

You know, looking at the reality is that, you know, $2200 client value? Not a lot of people have that. 30 minutes, not an average for an appointment, if that, you know, and you can do, you have 15 brand new clients a month, we’re talking around 33 grand in value added to your business. You know, but no one’s talking when they’re selling laser and not, they’re like “Hey! Here’s exactly how you’re gonna get new clients and if they are, then luckily, that’s a really great course of action that it works, it’s ehhh.. iffy, not best.

Let’s take a look at what we did in our own location is, you know, 30-Day Facebook Campaign focused on generating new clients. We got 11 new clients in the door and about $24,000 in new value and the second time this count come in, they’ve, it’s a hundred percent profit return on ROI. So to have a little taste of what we’re doing, and you could see here kind of the layout of what we did.

Um, so let’s talk the very first thing you can do. So fixing your Google My Business listing. More and more because of the use of mobile phones and overtaking the users’ desktop mobile optimization and being found first online, with people searching on their phone for that service they’re looking at locally, that much more important. Like 78 percent of people that search locally for a local service are going there, you know, in the next week. It’s, and seeing statistics about mobile search.

So as you can see here, this area is the top real estate online two day for a local business like a tattoo removal business. And you can see here with the heat maps where people are clicking and going to. So it’s ever, never been more important to show up in this top 3 to have the reviews to, you know, be that top one that shows up because that’s where people are looking. They’re gonna find you.

You know, moving on, you could see here’s an example we took with Ink Blasters where, you know, we put them by making some corrections to their Google My Business including what they do and where they are into that title. They immediately went from zero exposure right into the 3 pack here and then that’s instantly getting them in front of clients. You know, clients that are actively ready to get tattoo removal.

Learn how to improve your Google My Business account here.

All right, moving on. Number 2, Facebook Live. Okay, so there’s two big trends that, you know, right now online that you are either with them or you’re not. And one of them is like live video, like Snapchat type of stuff. And the other one is the, um, the live video and then also just video in general as how people digest content. People like video. Um, YouTube truly popular. Anything video, video, video, just makes more sense.

So Facebook right now is a great opportunity when it comes to advertising because you can really dial in and get in front of right the people. And as you can see here, if done any PPC, Google AdWords, for tattoo removal, you’re not gonna get an average cost per click under a dollar. I mean it’s just rare and then on top of that, if you leverage like a Facebook Live video, you kind of source two fold; it will help generate business but it’s also gonna help brand you in the marketplace and demonstrate your authority and allow you to demonstrate what it is you do. Um, you just can’t beat it right now. So let’s see how that works.

Here is an example of someone who we worked with that, you know, by getting them; she went Facebook Live, she explained who she is, what she does, run a buy 1 get 1 offer, got 6 new clients and was paying 1 cent per view in front of her target audience in her area. In this video, we showcase her ability to do the treatments. It’s a great branding piece and you could see how many clicks, how many engagements, all these things are really powerful. And then it was targeted to exactly who she wanted to bring in. So it’s gonna, that’s an extremely powerful aspect of this.

All right, the third one is AdWords Express. Get’s a brand name. Not all people like it. You know, to be honest with you, I prefer AdWords but I have seen AdWords Express works extremely well because people that are highly, wait, wait, stop, fast, let’s go back here. First is when you have a buyer, a buyer that is ready to get tattoo removal. Let’s say, they just got engaged, got to get the ex’s name off the body.

Okay? And they’re, what do you think they’re doing next? Well, they’re pulling out their phone, typing in tattoo removal. Now, let’s say, if you’re not in those first 3 like we talked about in the first, um, course of action, you know, how do you get up there in front of that buyer. Let’s say that buyer then hits the maps listing and they pulled up what you see in front of you. And what they’re looking for as a buyer is the nearest solution that they can get to, that can get them the result that they want.

So by leveraging AdWords Express, you can put yourself in front of them. You put yourself in front of them. You have the potential to sell them because they’re extremely motivated buyers. But what you can’t expect is you’re gonna get a thousand clicks and it’s gonna be so cheap. No. These are, you know, you getting directly in front of a highly motivated buyer so that you can close the deal and get them in and get them going because these are motivated buyers, they want me to get in to their console because they’re ready to get the tattoo removed immediately.

All right. So we’ve seen this work where we sold 2 tattoo removal packages in 3 weeks because of this, exactly getting in front of the right people. These, this ad copy was an investment of about $30,000 over the last year to develop the most highly, I mean highest converting ad copy and it worked. I mean it produced tattoo removal packages that were extremely, you know, injecting cash into the business.

All right. So let’s recap. Tattoo removal. Great opportunity, one of the best that’s out there, highly lucrative but it can also break you because it’s so costly to get into. You’ve just got this insane amount of money invested. They’ve got to have clients. And part of that, the overall theme here that we’re just keep heading is that exposure online in front of the people that can become, you know, there’s hungry buyers that can become your clients to, you know, get the 8 to 10 treatments.

Um, and then, the bottom line is if you implement these, you can expect that you’re gonna get exposure quickly and what we’ve always found is that we’ve gotta like fix it as soon as possible. So that’s why we, you know, talk about these three because these are the three that we would do immediately to get that exposure.

All right. So now that I’ve showed you that, there’s definitely an opportunity if you need help implementing these courses of action. You know, we offer free strategy sessions and you get to spend 45 minutes with an expert who can walk you through it, set you up, talk about your strategy, talk about your goals, talk about the reality, the competitiveness of your market, who’s your biggest competitor, you name it. Like it’s a great hundred percent no obligation, no catch, just pure value. You know, take it or leave it. It’s all to you.

And then, so kind of, before we go any further like who’s this for? So what we found is that when we work with action takers, people that are growth minded; that, you know, just ready to start taking massive action to get the results that they want and succeed with their business, then it works out really well. They have the right mindset, they’re willing to do the work and it works out really well.

So if you’re one of those folks, and you absolutely want to, you get started, then click below, schedule your session. And I look forward to talking with you or one of my team will be in contact with you. Uh, thanks.

Click here to get started developing your own medical spa marketing plan by filling out our discovery form and scheduling a call.

You have probably been told many times before about how important social media can be for a small business. It is an incredibly useful tool for promoting your new business, building your public presence, and connecting with potential customers. However, it can seem daunting and difficult to know where to begin. Luckily, all it takes it a little time and effort to become the social media expert of your dreams. Check out these ten tips to get you started in the right direction.

1. Identify Your Audience

First, determine who your target audience is. By identifying your audience, you can quickly start sending out engaging content to help gain potential clients and public attention. To help you find your audience, here are some examples of who uses the different variety of networks to help you determine whether they should be within your target audience:

– Facebook gravitates towards new parents and grandparents
– Teenagers are most popular on Snapchat, Youtube, Tumblr, Vine, and Instagram
– Pinterest is covered on new wives and expecting mothers
– LinkedIn leans towards business CEO’s
– Bloggers and style influencers trend towards Tumblr and Twitter

2. Decide Where to Make Your Presence

Now that you know what kind of people sway to which network and what your target audience is, it’s time to decide which network to use for your small business. Most commonly, businesses tend to stick to one or two networks, but the more people you connect to means the more popular your company can be. Here are a few examples of great social media pair ups to help grow your business:

– Twitter and Facebook is great for editorial content can be easily shared with a unique link
– Facebook and Instagram are perfect for visual product based companies that can post photography or graphic web content
– Youtube, Vine, and Snapchat are for companies that produce humor content and base their work off production styles

3. Create a Strategy and Engaging Content

Before you start pushing out content on your social media sites, it’s important to develop a strategy to keep you on track. Next, decide how you can use your pictures, videos, and products to spin into engaging posts that will help engage your target audience. Always try thinking outside the box and post that relate to yearly events, holidays, or news. Once you start seeing a response to your audience, post behind-the-scenes media that will give your audience a one-on-one experience that will help keep them connected to the business.

4. Correctly Mix Content

The worst thing you can do is bore your audience. If you only post links every day, you readers won’t expect much of anything else and will be less likely to check on your social media presence. By retweeting other people or businesses, posting picture and videos, etc. your audience will be able to experience new stories every day that will help engage their attention. If you’re looking to hire, this is the perfect job for a freelance writer who specializes in social media content.

5. Use Tools to Carry the Heavy Load

Social media is growing every day. This means, of course, that you can’t connect to the millions of people constantly posting content on a daily basis. However, you can use powerful online tools to help share and develop your social media presence. By using these tools, you can make more interactive posts that will help you stay active as well as helping grab more potential attention.

6. Take Advantage of Live Video

This is an increasingly popular medium that can be used on a multitude of platforms like Facebook, YouTube, Instagram, and Twitter. Live video creates an interactive experience that will directly reach your customers directly. A live session adds urgency to the situation that encourages viewers to join in.

7. Develop Your Own Voice

It is incredibly important to connect with your audience on social media websites. The easiest way to do this is to develop your voice and inject a little bit of personality into your posts. This will make you appear more authentic. Adding a personal touch to your posts is easy. Try one of these three methods:

– Share a greeting
– Ask a question
– Express an opinion

The important thing is to share content that your audience will want to read. What will they want to share? What would make them excited? Put a bit of your personality in there, and you are bound to succeed.

8. Network and Engage

Now that your accounts are all set up, and you have started posting, you must begin interacting with others on the platform. Share the content of others, respond to your followers, and like other’s posts. Share somebody else’s stuff in the hopes that they will share yours. Follow and interact with other leaders, experts, brands, businesses, and marketers in your field. Comment on their blog posts, like their updates, retweet their posts, and posts links to their content. When starting out, try to set aside ten minutes a day to read through your social media feeds.

9. Be Consistent

Perhaps the most important part of a successful social media plan is consistency. This is not something that you can just set up and forget about. You need to put in the time and update all of your profiles regularly. Here are a few guidelines for how often you should post on each platform:

– Tweet ten times each week
– Publish a blog post once a week
– Post on Instagram, LinkedIn, and Facebook three times a week
– Pin on Pinterest 20 times each week
The last thing you want is to abandon any platform. This looks worse than no presence at all. If you do not have time to keep it up to date, delete your account.

10. Utilize the Built-In Analytics Tools

You will never know how well your posts are doing if you do not measure and analyze them. However, analyzing your posts does not have to break the bank. Most platforms have built-in analytics tools which are perfect for small business who do not have bottomless wallets. And remember, follower count is not nearly as important as impressions and engagements.

From large corporate businesses to individual freelancers, everyone is embracing digital marketing as their ultimate weapon to bring in orders. Digital Marketing has shown to supply businesses with new ways for opening communication with customers that were not possible a few years ago. As a matter of fact, small businesses are the most active on digital & social media platforms, and there are many reasons why. Many businesses have adapted themselves to the technology so well that they no longer promote their services and products offline. The internet is flooded with digital marketing jargons and all sorts of concepts and techniques, but here is exactly what you need to know to get started.

The Expansion

If you have been considering to take up offline marketing as your key strategy, you are limiting your business development to a very low percentage of potential clients. More visibility leads to more inquiries, eventually landing on more business deals. Unlike big players like Amazon, small businesses focus on limited products or services. It is comparatively easy to funnel your audience through customized and targeted campaigns for maximum visibility.

Time is Money

The faster you reach your leads, the higher your conversion rates are. In a world that’s a digital superhighway, one does not have the time or patience to scan through physical marketing materials and newspaper ads. Everyone is hooked up to their mobile devices and iPad’s whether it is for the daily news or keeping up with work. It might not be a good idea to waste all your efforts and money into offline promotional campaigns which have very low ROI. Taking your product or small business services to as many people as possible in the shortest time frame is what is going to keep you in business. Nothing beats online marketing when it comes to speed.

How Affordable?

Printing is expensive. The medium you are planning to advertise also determines the cost of your campaign. Likewise, a TV ad may be very costly if ran for a period. Whether it is a TV ad or a flyer insert in the local newspaper, you are going to hit the entire community with all that you have got. Most small businesses will not be able to support nor sustain the higher costs involved in such campaigns. But that is not the case with digital marketing. For a fraction of the cost involved in promotional marketing methods, you could have reached a whole lot of audience who are exclusively interested in a product or service like yours. To reach such highly targeted audience through conventional methods, it is nearly impossible. Digital Marketing saves several thousand dollars on your marketing campaigns, giving you the best ROI in the shortest time span possible.

Being Creative

Digitalization has its advantages. For the price of one ad, you can display up to 6 different creative ads on Facebook. It is true with similar ad networks as they provide the utmost flexibility in creating an engaging user experience. Not a graphic person? You can get creative with your writing skills for your blogs posts. Creativity opens a whole lot of opportunities for your product to be showcased under different mediums and channels.

Staying Connected

Building a loyal list of customers is made simple now with the help of social media platforms like Facebook. Live interaction with your clients, attending faults, and answering critics make your small business livelier. People trust in companies which are active and responsive to customer queries. Think of it a 24/7 hotline between you and your customers. You might receive some criticism too, but that is normal and take it a point to shape up your products and services based on such valuable inputs.

Unlike traditional methods, digital marketing is highly targeted being extraordinary accurate, cost-effective, time-saving, and creative. It gives you a 360-degree insight of your campaigns, usage statistics, user demographics, and much more advanced analytics which even a small business can make use of. Digital Marketing makes it possible to run campaigns on a shoestring budget, yet having all the characters and flavors or a full blown marketing setup. It is high time you should bring on your small business to digital campaigns for maximum returns.

Whenever a new business enters the market, it searches for new means and modes of promoting its products. Marketing one’s business in social media is an amazing promotional strategy one can opt for these days. In order to have an effective marketing strategy, one has to be aware of how social media and business go hand-in-hand. Businesses that increase sales enhance the reach and expand their network professionally by marketing on social media much more than other channels of marketing. Small business social media marketing is a trend these days. Given below are some suggestions on how one can market in the social platform.

• Plan the strategy- Like every other work in business one must have a clear plan about how to proceed with marketing in the social media before executing it. This plan will prevent any kind of mistakes and will also give a foresight of the future.

• Include social media engagement in the plan- If the company has decided on promoting on social media, then it is very imperative to be socially active. Economizing social media engagement could pose a threat to the business. One must keep three things in mind: be engaged, listen always, and be active.

• Sell the products- It becomes easier to sell the products on social media as in the initial stages of the research the business gets in touch with the potential customers. To make the sale happen the business first needs to listen to the customer’s problem and then solve it by selling the solution(s) to them.

• Sign in to twitter- To get a good customer base it is important to be present where your customer is active. Twitter has more than 200 million users who are active, and any business would want to be on Twitter as customers often purchase products after interacting with the company on Twitter. It will not just help in getting in touch with the customers but also build relationships with other communities and businesses all over the world.

• Schedule tweets – Scheduling tweets helps in saving a lot of time in case one has multiple accounts.

• Increase the reach- Social platforms like Twitter, Facebook, etc. help in increasing the customer base drastically through sponsored messages and ads. It gives the business a worldwide reach which cannot be achieved through other traditional methods of marketing like billboards, pamphlets, etc.

• Create a LinkedIn page- LinkedIn is one of the most popular social media where businesses, no matter how big or small, have a presence. It allows the business to create their own business page which includes all the details of the business. It not only helps the business to connect with the customer but also with potential investors and professionals. It is the best free marketing tool available for businesses these days.

• Facebook for customer problems- Facebook provides companies with options to get in touch with the customers through personal texts in case the customer needs help regarding the product or has a complaint. It also has an option of posting latest information, sale offers, discounts, etc. on the wall of the page which is very informative to the customers.

• Create online reputation- A company is known for its customers. It is critical to gain the trust of the customers in order to have customer loyalty. One way to do that is by providing customers with all the information of the company online. If the company neglects the social media, then it will lose its customer base.

It goes without saying that the customer is the king. It is the customers which the business needs to serve. If the business fails to do that, the business is a failure in its entirety. While promoting the business on social media, it must have an impact in the minds of the customers to create a long lasting relationship with the company. A small business doing social media marketing will attract customers from around the globe, but if the business fails to cater to the needs of the customer, it loses. If the company succeeds in catering to the needs of the customer, that business will have more customers because in social media it is the word-of-mouth that spreads like a fire.

Feeling tapped out when it comes to figuring out your next spa marketing move? These ideas are unique, inspired, and they actually work!

Check it out!

When it comes to spa marketing, you may feel like you’ve exhausted every option – and rehashing what your competitors are doing just isn’t an option.

We’ll help you relax when it comes to spa marketing strategies with this list of 10 awesome and unique suggestions that have a proven track record of success.

1. Offer A Monthly Package

The spa industry has now passed the $15 trillion mark – meaning that massages, facials, and medical spas are big business.

But with so much spa marketing already out there, finding your niche and outlining why your services are better can feel tough.

Offering a monthly spa package is a great spa marketing tactic that only ensures customers will keep walking through your doors (and that means they’re likely to add on more services) but it’s also a smart way to make bigger sales, taking the pressure off making your rent.

Plus, they make great gift options for clueless husbands who have no idea what to get their wives for their anniversary.

2. Give Out Samples With Purchases

Giving out free samples isn’t just a good way to unload excess product – it also turns customers on to items they can’t live without.

Oh, and in case you need the numbers: free samples can boost sales between 20-30%.

Instead of losing money on products you didn’t use, make them generate revenue for your spa.

3. Have An Online Appointment Booker On Your Website

18% of Americans got a massage in the past year.

How convenient it is to make an appointment at your spa is one of the most under-appreciated spa marketing tactics out there – but it’s also one of the most important.

If you’re worried an online booking option will lead to no-shows, then ask for a credit card number to hold the reservation – and say you charge 50% of the service for those that don’t honor their appointments.

4. Offer Discounts For Social Media Check-Ins

It’s always a good spa marketing tactic to show that your salon is busy – plus, it will encourage people to use the online appointment booker we mentioned above.

You don’t have to offer a reward solely for check-ins: offer the same for those who post a photo of your spa on social media.

Plus, showing that you’ve got a good following and interaction rate on social media can totally boost your spa in the search result rankings.

Mini Social Media Tip: These days, influencer marketing is everything (essentially, that’s getting someone with a ton of social media followers to do a sponsored post about your company and its products.)

Still, not everyone can afford the rates of celebrities. Instead, look for a local niche: is there a blogger or Instagram user that’s especially popular where your business is located? Reach out to them to offer a cash payment for a post. Or, if you’re just starting out, barter with your services in exchange for some spa marketing from them.

5. Create A Monthly Newsletter

Looking for an easy, one-stop-shopping spa marketing tactic? Look no further than the super-valuable monthly newsletter.

Here, you can add information about in-store events, profile a specific employee or, even better, one of your best customers, and put out a mini-blurb about seasonal treatments.

Install a tracking code in your newsletter to evaluate how many people are opening the email, and don’t forget to link back to your website in your newsletter content, so readers know where to find the products and services discussed.

To get customer’s emails, why not go the old fashioned route and ask them to sign up their email addresses when they’re signing in for services and appointments? You can also offer to have the receipts emailed to them, and keep their addresses on file for the newsletter.

6. Don’t Ignore The Calendar

We’re not just talking about Christmas and Valentine’s Day – don’t forget to offer a special “birthday package” for your loyal customers.

Throw in a few free samples, give them an extra punch on a loyalty card, or add a free ten-minute massage onto their services.

Showing your customers how much you appreciate them is a crucial part of good spa marketing – and customer retention.

7. Partner With Local Businesses

This spa marketing plan isn’t just fun: it’s a great way to connect with a new market and gain more customers.

Consider, for example, hosting a “Total Beauty Day” with a local fashion designer.

You provide the facial treatments, and they give customers a new outfit – all for a 20% discount on both services. Plus, you’ll have access to their social media audience, too!

8. Do A Giveaway on Social Media

Everyone loves free stuff – but incorporating giveaways into your spa marketing tactics will majorly boost your social media shares and follow count.

Plus, it provides you with the email addresses of your current and potential customers, meaning you can send them updates, offers, and notifications of in-store events in the future.

9. Create Your Own Hashtag

Creating a hashtag for you spa when it comes to social media posts makes it easier for current and potential customers to find photos, posts, and pages relating to your spa (and seeing how happy your customers are firsthand.)

Hashtags also make it easier for you to find your customers online – meaning you can learn more about what they want, how they behave online, and what questions they have.

10. Start A Spa Blog

65% of all companies have a blog – meaning if you don’t, your competition likely does, and they’re getting customers that should be yours.

Blogs aren’t just a great spa marketing tactic to let your customers know about daily life at the spa, advertise new products and promotions, and interact with your clients and readers in the comments section.

Incorporating keywords and other SEO content marketing tactics into your blog posts can drive traffic to your site and boost you higher in search engine rankings.

Use These Spa Marketing Tactics To Blow Your Competition Out Of The (Lavender-Scented) Water!

Now that you’re armed with these ten innovative spa marketing ideas, you can finally relax – but we can’t say the same about your competition.

To learn even more about other online and in-store marketing tactics, include how to get more visitors to your website, check out our site and services.