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After being referred to Trevor and his team at Targeted, my online exposure has exploded and sales are rising...I've been working with them for three months and I already have 93 local keyword rankings and
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As a marketing team of former US military combat veterans, who worked exclusively in the aesthetics industry over the past year, we were able to identify the single most threatening digital trend that’s poised to “make” or “break” your business this year.What is it? The rise of mobile devices as the dominant way people use the internet to get answers.
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As a growing business, focusing on local SEO should be a priority! Read below to discover the ten common local SEO issues you should know and learn how to fix them here!
We know you didn’t come here to find out why local SEO is important. SEO has been a significant pain to most business owners and most digital marketing agencies that provide SEO services are not qualified or experienced in doing so.
Now, let’s fix some of these issues.
What you’re here for is the ultimate blueprint on how to relinquish your SEO issues and take your business to the next level.
And we’re going to deliver.
Take notes: we’ve got the 10 major ways companies fail at local SEO – and how to fix them.
1. Your Google My Business Isn’t Completed
When you Google your own business, what pops up on the right-hand side of the screen?
It should be a photo of your company or practice, a brief summary of services offered, and maybe even some reviews.
That looks like an important thing to have up to date to rank on the world’s biggest search engine, right?
So here’s how to fix this particular SEO issue:
Go to Google My Business
Claim the page as your own
Get your business verified
Update all relevant information as needed
Don’t be fooled, though: even though it was painless and quick, you shouldn’t neglect this step.
2. Now Keep Up With It
If you think just updating your Google My Business is the end of it, think again.
When searching for a local business or practice, a stunning 88% of consumers seek out reviews.
Here’s where people have SEO issues: sure, you might get reviews, but are you keeping up with them?
Others are content to get a full five stars and move on with their day.
Even worse, they might get a bad review and ignore it, hoping it’ll be buried soon.
If you want to be at the top of the SEO mountain, thank your customers for positive reviews.
If you get a negative review, try to do damage control.
Maybe you can even fix their issue and turn one star to five!
3. Make It Mobile
We threw a huge number at you in the last section and we’re going to bring it up again.
Would it shock you if we said that same 88% were also searching for you on mobile devices instead of a computer?
A huge share of your likely audience is looking for you on their smartphone or tablet.
You won’t have SEO issues if you make your site mobile.
4. Voice Search Is The Future
This is one of the SEO issues that a lot of people don’t see coming – voice search is poised to be a big thing.
With the rise of digital assistants like Siri and Cortana, more people are asking for what they want instead of typing it.
Think about how customers will ask for your services and that will point you to where you need to focus your SEO efforts.
5. Target Ad Extensions
Google AdWords has a great feature called location extensions.
This allows you to add data to your ads that lead your customers right to you.
Using location extensions, you can input your location, call to action, and even load a landing page.
6. Create Winning Content
Although you’re wondering how this helps solve your local SEO issues, it’s surprisingly effective.
Content is a great way to connect with your audience and drive conversions.
The way you make it local?
Include news around your area and talk about what matters to your immediate audience.
7. Branch Out
You’ve got your Google My Business in order, and your business is doing just fine.
But if you want to go further, make sure your business is updated – and consistent – across the board.
Sign up for things like Yelp, Bing, even your local Chamber of Congress.
8. Social Media Is Free – And Solves A Lot Of SEO Issues
Traditional advertising waits for the intended target to interact with it.
Not social media.
Register your business with Twitter or Facebook. “Like” a few local landmarks, festivals, and more content that can help you connect with your community.
Make a presence in your online community and stay active.
The best part?
Social media is completely free!
9. Customers Know A Bad Deal When They See It
This might seem like a weird tip but hear us out – if you want to steer clear of SEO issues in the future, you’ll need to stay on the straight and narrow.
It might seem like we’re accusing you of scheming and scamming, but that’s not the case.
Lots of companies will be tempted to go with a content farm that creates useless – but plentiful – blog posts.
Or maybe they’ll use a proxy to boost clicks, and therefore rankings, artificially.
Customers know when something’s not right.
Ethical companies are going to hold onto the lead in the future. Keep it local, keep it real, and keep your customers.
Eventually, you’re going to have to diversify your tactics.
Organic search isn’t going to cut it anymore; you’ll eventually need to add a bit of paid search in there as well.
If you follow all of our tips for hacking your SEO issues, you’ll definitely rise in the organic search ranks.
Throwing a little money in there from time to time won’t hurt either.
Think of other ways to diversify, too.
If you want to differentiate yourself from your competition, think of how you can stand out.
Why not try making a video or holding a contest?
Get creative and have fun!
Kiss Your SEO Issues Goodbye!
Now that you know where other companies stumble and fall, you know how you’re going to succeed.
While they’re out trying to get a handle on their SEO issues, you’ll be ticking off each item on this list and making meaningful conversions.
If you want to drive even more traffic to your site, hire someone on your side who knows the lay of the land and can help you over the most common hurdles.
Each one of these tips is crucial to your success. You can’t afford to neglect a single one.
Start at the top, work your way down, and watch those conversions happen!